MCS 1000 Question and answers
correctly solved
Which of the following are core aspects of marketing?
-Marketing helps create value.
-Marketing entails an exchange.
-Marketing occurs solely in retail stores.
-Marketing can be performed only by organizations. - correct answer ✔-
Marketing helps create value.
-Marketing entails an exchange.
When we are hungry we have a ______(need/want) to eat something. The
preference to satisfy it by consuming a pizza instead of sandwich is
considered a ______ (need/want). - correct answer ✔need
want
What is the fundamental factor underlying all buyer-seller relationships?
-A recommendation
-A good price
-An exchange
-A relationship - correct answer ✔an exchange
Select all that apply
Which of the following are elements of the marketing mix?
,-Price
-Plasticity
-Product
-Patent - correct answer ✔Price
product
The marketing mix
-Is determined by external forces and therefore cannot be controlled by the
marketer
-Has little impact on the success of most products
-Should be adjusted to meet the needs of the target market
-Should remain the same regardless of the needs of the target market -
correct answer ✔-Should be adjusted to meet the needs of the target market
Which of the following statements about the core aspects of marketing are
true? (Select all that apply.)
-Marketing must be performed only by an organization.
-Marketing impacts various stakeholders.
-Marketing involves satisfying customer needs.
-Marketing requires product, price, place, and promotion decisions. - correct
answer ✔-Marketing impacts various stakeholders.
-Marketing involves satisfying customer needs.
-Marketing requires product, price, place, and promotion decisions.
A ______ is one of the basic necessities of life, such as food, clothing, shelter,
or safety. - correct answer ✔need
,The fundamental purpose of marketing is to create ________ by developing a
variety of offerings—including goods, services, and ideas—to satisfy customer
needs. - correct answer ✔value
When a consumer gives up money (or something of value) in order to receive
something else of value, this is called ______. - correct answer ✔an
exchange
Which of the following are elements of the marketing mix?
select all that apply
-Partnering
-Place
-Promotion
-Positioning - correct answer ✔place
promotion
The four Ps, or marketing mix, are the ______ set of activities that a firm uses
to respond to the wants of its target market.
-predictable
-controllable
-economic
-uncontrollable - correct answer ✔controllable
Services are intangible customer benefits, whereas _____ are tangible items
that you can physically touch.
, -values
-supply chains
-brands
-goods - correct answer ✔goods
Select all that apply
Which of the following are core aspects of marketing?
-Marketing can be performed only by organizations.
-Marketing helps create value.
-Marketing entails an exchange.
-Marketing occurs solely in retail stores. - correct answer ✔-Marketing helps
create value.
-Marketing entails an exchange.
Which of the following is true of services?
-They are tangible.
-They can be easily substituted with goods.
-They can be offered only if goods are purchased.
-They cannot be separated from the producer. - correct answer ✔They
cannot be separated from the producer.
Each of the four Ps plays a distinct role in adding value for customers and
firms. Product, the first of the four Ps, is responsible for ______.
correctly solved
Which of the following are core aspects of marketing?
-Marketing helps create value.
-Marketing entails an exchange.
-Marketing occurs solely in retail stores.
-Marketing can be performed only by organizations. - correct answer ✔-
Marketing helps create value.
-Marketing entails an exchange.
When we are hungry we have a ______(need/want) to eat something. The
preference to satisfy it by consuming a pizza instead of sandwich is
considered a ______ (need/want). - correct answer ✔need
want
What is the fundamental factor underlying all buyer-seller relationships?
-A recommendation
-A good price
-An exchange
-A relationship - correct answer ✔an exchange
Select all that apply
Which of the following are elements of the marketing mix?
,-Price
-Plasticity
-Product
-Patent - correct answer ✔Price
product
The marketing mix
-Is determined by external forces and therefore cannot be controlled by the
marketer
-Has little impact on the success of most products
-Should be adjusted to meet the needs of the target market
-Should remain the same regardless of the needs of the target market -
correct answer ✔-Should be adjusted to meet the needs of the target market
Which of the following statements about the core aspects of marketing are
true? (Select all that apply.)
-Marketing must be performed only by an organization.
-Marketing impacts various stakeholders.
-Marketing involves satisfying customer needs.
-Marketing requires product, price, place, and promotion decisions. - correct
answer ✔-Marketing impacts various stakeholders.
-Marketing involves satisfying customer needs.
-Marketing requires product, price, place, and promotion decisions.
A ______ is one of the basic necessities of life, such as food, clothing, shelter,
or safety. - correct answer ✔need
,The fundamental purpose of marketing is to create ________ by developing a
variety of offerings—including goods, services, and ideas—to satisfy customer
needs. - correct answer ✔value
When a consumer gives up money (or something of value) in order to receive
something else of value, this is called ______. - correct answer ✔an
exchange
Which of the following are elements of the marketing mix?
select all that apply
-Partnering
-Place
-Promotion
-Positioning - correct answer ✔place
promotion
The four Ps, or marketing mix, are the ______ set of activities that a firm uses
to respond to the wants of its target market.
-predictable
-controllable
-economic
-uncontrollable - correct answer ✔controllable
Services are intangible customer benefits, whereas _____ are tangible items
that you can physically touch.
, -values
-supply chains
-brands
-goods - correct answer ✔goods
Select all that apply
Which of the following are core aspects of marketing?
-Marketing can be performed only by organizations.
-Marketing helps create value.
-Marketing entails an exchange.
-Marketing occurs solely in retail stores. - correct answer ✔-Marketing helps
create value.
-Marketing entails an exchange.
Which of the following is true of services?
-They are tangible.
-They can be easily substituted with goods.
-They can be offered only if goods are purchased.
-They cannot be separated from the producer. - correct answer ✔They
cannot be separated from the producer.
Each of the four Ps plays a distinct role in adding value for customers and
firms. Product, the first of the four Ps, is responsible for ______.
