BCOR 350 TEST QUESTIONS AND ANSWERS ALL CORRECT
True or false: Qualifying a lead involves confirming that the lead actually has a recognized need for the offering and the ability to pay for it. - Answer-True
The sales process begins with _____. - Answer-determining where to focus attention
P...
BCOR 350 TEST QUESTIONS AND
ANSWERS ALL CORRECT
True or false: Qualifying a lead involves confirming that the lead actually has a
recognized need for the offering and the ability to pay for it. - Answer-True
The sales process begins with _____. - Answer-determining where to focus attention
Public relations efforts strive to do all of the following EXCEPT: - Answer-utilize former
journalists to create all press releases
"In the past, marketers relied on _____ far more than they do now." - Answer-Print
media
"To build relationships with potential customers and to discover their needs, marketers
should provide their sales teams with which tools?" - Answer-Product information
"Unlike sales promotions techniques, the goals of trade promotions techniques include
which of the following? Select all that apply." - Answer-Expanding or improving
distribution
Developing in-store merchandizing support
True or false: IMC encourages marketers to think about communication in a way that
looks at each means of communication separately. - Answer-false
"When a contact recognizes that he wants to give serious consideration to the
company's products, all of the following tools can help him understand the product
features and benefits he will enjoy, except: - Answer-web content
A marketing team is trying to measure the success of its paid media choices. This would
involve taking which KPI into account? - Answer-costs per impression
_________________ are individuals, independent of brands, who have developed large
social followings based on their authenticity, expertise and popularity in a subject area
or niche. - Answer-Social Media influencers
Which of the following is the objective of sales promotion? - Answer-All of the above are
correct
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Scholarsstudyguide. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.59. You're not tied to anything after your purchase.
