BCOR 350 PRACTICE TEST QUESTIONS AND CORRECT ANSWERS ALREADY PASSED
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Course
BCOR 350
Institution
BCOR 350
BCOR 350 PRACTICE TEST QUESTIONS AND CORRECT ANSWERS ALREADY PASSED
"The _____ complexity of a buying situation can involve the specifications of the physical products or those associated with services, timing, and terms of delivery and payment." - Answer-technical
"Reference groups, which ma...
BCOR 350 PRACTICE TEST QUESTIONS
AND CORRECT ANSWERS ALREADY
PASSED
"The _____ complexity of a buying situation can involve the specifications of the
physical products or those associated with services, timing, and terms of delivery and
payment." - Answer-technical
"Reference groups, which may be formal or informal, may include which of the
following? Select all that apply." - Answer-churches, school groups, social networks
The marketing plan is the guiding document marketing managers and teams use to
_____. Select all that apply. - Answer-ay out the objectives on which marketing efforts
will focus,
describe the actions the organization will take to achieve its objectives
The marketing plan acts as a mechanism to _____ other functions and to check for
alignment. - Answer-communicate with
"True or false: A marketing plan is designed to focus on specific brands, products,
services, or market segments rather than the company as a whole." - Answer-false
"When presenting a marketing plan, the presenter should explain his or her ideas using
_____. Select all that apply. - Answer-specific details, vivid descriptions of ideas
A marketing plan s budget should include a list of _____ required for executing the plan.
- Answer-resources
"To determine which inputs are most useful, companies may employ which strategic
planning tools to help simplify, organize, and focus inputs and possible strategy
options? Select all that apply." - Answer-BCG, SWOT, downes three forces planning
model
"As it gets ready to launch its new marketing strategy, Quattlebaum Widgets decides
that it wants to use a promotional tactic by which it can accurately measure the number
of people the campaign reaches. What would be the best choice for a promotional
tactic?" - Answer-social media campaign
Marketing objectives created to support company objectives must specify _____
outcomes that will be achieved within a particular time frame. - Answer-measurable
, All of the following would represent an effective marketing objective for a company
EXCEPT: - Answer-Developing an exciting and fresh new marketing campaign
"After its social media campaigns prove to be somewhat disappointing, Quattlebaum
Widgets decides to rebrand itself as Quattlebaum Industries and to market sporting
goods and office equipment in addition to widgets. What type of corporate strategy does
this action demonstrate?" - Answer-diversification
During his lunch break, John stops by a locally owned fast-food sandwich shop,
purchasing a meatball sub and a side order of pasta salad. From a marketing
perspective, John is _____ in this transaction." - Answer-both the consumer and
customer
"In marketing, the act of obtaining a desired object from someone by offering something
of value in return is called the _____ process." - Answer-exchange
The chief difference between marketing for for-profit organizations and marketing for
nonprofit organizations is that nonprofit marketing is not conducted for the purpose of
earning money. - Answer-false
"Due to their purpose, nonprofit organizations are subject to a different set of rules
regarding _____." - Answer-taxes
"When using product differentiation, the marketer should avoid doing which of the
following?" - Answer-Highlighting product features that are considerably different from
the norm
"True or false: Once an actionable segmentation approach is in place, marketing
organizations typically follow one of two major segmentation strategies to focus its
efforts on only one market segment: concentration strategy or multi-segment strategy." -
Answer-true
The ideal market segment is _____. Select all that apply. - Answer-measurable
profitable
internally homogeneous
The target market should include only those segments of a market that are both
profitable to serve and likely to be receptive to the products a company provides. -
Answer-true
"For a marketing mix to provide the greatest return on investment (ROI), careful
consideration must be given to which of the following items? Select all that apply." -
Answer-product promotion price
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