Exam (elaborations)
MBA 7600 With Complete Solutions (2025)!!
- Course
- MBA 7600
- Institution
- West Virgina University
MBA 7600 With Complete Solutions (2025)!!
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Q&AsMBA 7600 With Complete
Solutions (2025)!!
Aldelfer's ERG Theory - Answer Expansion on Maslow's
Hierarchy placing needs in three categories.
1. Existence
2. Relatedness
3. Growth
Analysis and Refinement - Answer is where organizational
learning takes place.
Attitude - Answer A learned disposition to respond to an
object or class of objects in a consistently favorable or
unfavorable way.
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, Q&As
Attribution - Answer Pertains to how to give credit to different
elements of the marketing mix.
Benefits Sought - Answer Looks to identify the crucial value-
adding properties of an offering.
Big Data - Answer The every increasing quantity and
complexity of data being continuously produced by technological
sources such as laptops, smartphones, and other smart devices.
Buying Center - Answer users, influencers, buyers, deciders,
gatekeepers
Buying Situations - Answer straight rebuy, modified rebuy,
new purchase
Causal Research - Answer Experimental methods
Classical Conditioning - Answer Promotes learning through
stimulus and response
Cognitive learning - Answer Is more active and requires
information to work through problems and life situations.
Collaborative Filtering - Answer looks at similar customers
and their preferences to make recommendations.
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, Q&As
Conditioning - Answer Creates an association between two
stimuli
Consumer Decision Making Process - Answer problem
recognition, information search, evaluation of alternatives,
product choice, post purchase evaluation
Content Filtering - Answer Looks at a customer's past
preferences to make new recommendations.
Criteria for Effective Segmentation - Answer Is the segment of
sufficient size?
Is the segment readily identifiable and can it be measured?
Is the segment clearly differentiated on one or more important
dimensions?
Can the segment be reached in order to deliver the value of the
product?
Culture - Answer Is a system of values, beliefs, and morals
shared by a particular group of people that permeate over time.
Customer Acquisition - Answer acquisition of the right
customers based on known or learned characteristics that will
drive growth and increase margins
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