Explaining the different reasons behind the choice of media in a successful promotional campaign

Explaining the role of an advertising agency in the development of a successful promotional campaign

Unit 9 creative product promotion P2 Explaining the role of promotion within the marketing mix for a select business

This consists of research for two different company’s in different industries and how they use the promotional mix, giving examples for each technique they use as well as how they use it to achieve their purpose, objective and define what corporate image is and to define the importance of having a coordinated promotional mix.