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Definition of Public Relations - correct answer the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest counseling - correct answer providing advice to management concerning policies, relationships and communications research - correct answer determining attitudes and behaviors of publics in order to plan PR strategies media relations - correct answer working with journalists and blogge...

1. Which of the following s0tatements about business communication activities is true? a) A business's relation to its environment does not influence its communication practices b) The nature of a business rarely affects its communication practices c) A business with one location tends to require more formal, complex communication than one with multiple locations d) The content and quality of a company's communication have a great deal to do with employee's attitudes and behavior e) A ...

How many people are estimated to work in public relations around the world? - correct answer 300,000 in the US; 3 million people worldwide Is public relations growing as a field in terms of employees and revenues? - correct answer Yes, it's especially growing in China What key words and phrases are found in most definitions of public relations? - correct answer Deliberate, Planned, Performance, Public Interest, Two-way communication, Management function What does the acronym RACE stand...

You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation of the files, you notice fine print copyright information by the photographer in the corner of the images. Which one of the following is the best course of action? A) This is work for hire so you ca...

The use of ___________ is based, in part, on the belief that the term is broader than public relations, and encompasses all communications of the company. - correct answer corporate communications Public information and __________ are the most widely used terms by nonprofits, universities, and government agencies. - correct answer public affairs What person deals exclusively with placement of stories in the media? - correct answer Publicist Initially its meaning was restricted to what o...

McKinsey study: Word-of-mouth - correct answer The study shows that word-of-mouth drives up to 50% of purchase decisions. Consumers listen to and are more trusting of the opinions of their friends and family There are tools for Word of Mouth to be more powerful (Glassdoor, twitter, instagram, yelp, etc..) Doorley: "In this new world, collaboration trumps control; engagement tops trumpeting; and communities outlast audiences.." (Inbound to Outbound marketing) - correct answer Search a...