Florida State University

FSU Exam 3 MMC 2000 InternetWhat is the Command-and-control version of the origins of the Internet - correct answer The Internet is a product of the Cold War Batch Processing - correct answer When computers worked on one thing at a time (not effective) Time-Sharing - correct answer 1st concept of computer technology -To share processing power of one computer with multiple computers What is ARPA - correct answer Advanced Research Projects Agency -established after launch of Sputnik by ...

FSU MMC 2000 Exam 2 (Chapters: 5, 6, 7, and 8)Magazines were a favorite of the __________ by the __________. (ch.5) - correct answer British elite, mid 1700's The two colonial printers in "the new world" were _________ and___________. (ch.5) - correct answer Andrew Bradford, Benjamin Franklin. In ____________, Andrew Bradford published __________ in ______________. (ch.5) - correct answer 1741, American Magazine, Philadelphia. Also in ___________ Benjamin Franklin Published _________...

MC 2000- Tad Odell LSU- Exam 1push media - correct answer producers control all media content - media consumers have fewer choices -example= 70's- had 3 options for news pull media - correct answer cyber media has so many channels that consumers have control of their choices -cable tv -available wherever and whenever consumers want them narrowcasting - correct answer creating content for a specific niche or group of people (SYFY, Comedy Central) 1 in 3 minutes online is spent ____...

MC 2000 Tad Odell LSUa strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement differences between advertising and public relations - correct answer advertising is paid, PR is free/earned What is advertising clutter? - correct answer large volumes of adv...

MC 2000 Test 1 Tad OdellWhich of the following best describes current consumer expectations about mass media? - correct answer All mass media should be available online, accessible through multiple technologies What has been the direct effect of pixelation? - correct answer People need only one device to access different media What is a key difference between push and pull models? - correct answer Push- Media controls Pull- Consumer controls Which alternative business model is nostalgi...

mmc 2000-chapter 1 exam feedback - correct answer any response interpersonal communication - correct answer communication between two or a few people encoding - correct answer the process of transforming a message into an understandable sign and symbol system decoding - correct answer the signs and symbols that have been encoded are now interpreted medium - correct answer the means of sending information mass medium - correct answer carries messages to a large number of people ...

MMC 2000 Chapter 13Misperceptions of Media - correct answer 1. Not real and people know it's not real 2. only play/entertainment 3. just a reflection of society 4. only reinforces existing beliefs/values 5. if it impacts anything, its trivial things Is whether or not media affects individuals/society an opinion of science? - correct answer Social Science Research; in what ways? how much? under what conditions? Debates over media influence have been shaped over 3 dichotomies - correct ...

MMC 2000 Exam 1 Clayton FSUCommunication - correct answer * The process of creating shared meaning - It is the transmission of a message from a source to a receiver The process of communication could be described as...... - correct answer Source, Message, Receiver, Channel Media = ? - correct answer Communication Who created the one-way model of communication? - correct answer Harold Laswell in 1948 Does a fish know that it is wet? - correct answer No * Relates to us not knowing ho...

MMC 2000 Exam 1Does a fish know it is wet? - correct answer No Communication - correct answer The (reciprocal & ongoing) process of creating shared meaning. It is the transmission of a message from a source to a receiver. What is a convenient way to describe the act of communication? - correct answer Source --> Message --> Receiver --> Channel A source sends a message through a medium to a receiver producing some effect. *Media=Communication* What is Harold Laswell's ONE-WA...

MMC 2000 Exam 2 (FSU)Newspapers are not.... - correct answer Dead Rome has a newspaper in ______ time - correct answer Caesar's The Acta Diruna (actions of the day) - correct answer the Roman newspaper in Caesar's time; circulation was one because no way of knowing how many read the tablet The newspapers we recognize today have their roots in the __th century Europe - correct answer 17th Corantos - correct answer 17th Century Europe; one page new sheets printed in English in Hollan...