Marketing

Knowing and understanding customer needs is at the center of every successful business, whether it sells directly to individuals or other businesses. Once you have this knowledge, you can use it to persuade potential and existing customers that buying from you is in their best interests. Plus Marketing strategies on why this is important.

These are lecture notes from an SEO Marketing course that reviews all the basics of SEO from terminology, to on and off-page SEO and how to apply SEO to enhance your website ranking no matter the size of your business/brand. These lectures also cover how to measure the success of your SEO and what changes to implement.