APR 241

Chapter 15 Marketing Communications (a.k.a Integrated Marketing Communications) fully solvedIntegrated Marketing Communications - correct answer the careful coordination of all promotional messages to assure the consistency of messages at every contact point where a company needs the consumer Promotion - correct answer any communication by marketers than informs, persuades, or reminds a potentials buyer of a product to influence an opinion or elicit a response Promotion Strategy - correct ...

Exam 2 APR 241 copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct answer head of a creative team of agency copywriters and artists who is assigned to a client's business and who is ultimately responsible for the creative product- the form the final ad takes creativ...

Magazine and Newspaper Mediaselectivity - correct answer The ability of a medium to reach a specific target audience. gatefolds - correct answer An oversize magazine page or cover that is extended and folded over to fit into the publication. Gatefolds are used to extend the size of a magazine advertisement and are always sold at a premium. bleed pages - correct answer Magazine advertisement where the printed area extends to the edge of the page, eliminating any white margin or border aroun...

APR 241 Liberty University -Marketing Ch.15 Test Review updated to pass True - correct answer T or F: In marketing, promotion usually involves a company or organization sending a sales message to a potential customer. False - correct answer T or F: In the promotion process, only one message can be communicated at a time. True - correct answer T or F: Television, radio, magazines, websites, and salespeople are all examples of message channels. False - correct answer T or F: Before the m...

APR 241 Liberty University -Marketing Exam #3 (Chapter 10) already passed What is a wholesaler? - correct answer an individual or organization that sells products that are bought for resale, for making other products or for general business operations What is wholesaling? - correct answer transactions in which products are bought for resale, for making other products or for general business operations Retailing - correct answer Transactions in which the buyer intends to consume the produc...

APR 241 Liberty University -Marketing Vocab Chapter 30 & 31 fully solved rated A+Product Planning - correct answer Making decisions about the features and services of a product or idea that will help sell the product Product Mix - correct answer All the different products that a company makes or sells Product Line - correct answer A group of closely related products maufactured or sold by a business Product Item - correct answer A specific model,brand, or size of a product within a prod...

APR 241 Liberty University -Principles of Advertising Chapter Three The Business of Advertising fully solvedadvertisers - correct answer companies that sponsor advertising for themselves and their products advertising agencies - correct answer independent businesses that specialize in developing ad campaigns and crafting the ads for clients suppliers - correct answer people and organizations that assist both advertisers and agencies in the preparation of advertising materials, such as phot...

APR 241 Liberty University -Test 4 APR 241 correctly answeredresearch research is the controlled, objective and systematic gathering of information for the purpose of describing and understanding Formulative Research research conducted at the beginning of the planning process, or during the implementation of a plan Summative research research conducted at the end of a campaign to determine the extent that objectives and goals were met Problem or opportunity statement a concise...

APR 241 CHAPTER 1 ARENS BOOK Liberty University - Question and answers rated A+ APR 241 CHAPTER 1 ARENS BOOK advertising - correct answer a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future. marketing communications - correct answer The various efforts and tools companies use to communicate with customers and prospects, including newspaper ads, event sponsorship, publicity, telemarketing, digital ...

APR 241 Creative Strategy and ProcessCh. 8 LECTURE Liberty University - Questions with complete solutionAPR 241: Creative Strategy and Process/Ch. 8 *LECTURE* In most ad agencies, the people who first conceptualize the symbols, words, and images are the members of the _____________ team. creative copywriter develops the verbal message, the copy (words) within the ad. art director responsible for the nonverbal aspect of the message, the design, which determines the l...