MKT 475

 Question 1 3 out of 3 points A(n)_____ is a life product life cycle stage where the product-market is actually fading away instead of experiencing a temporary fall or cyclical changes. Selected Answer: declining productmarket Correct Answer: declining productmarket  Question 2 3 out of 3 points The number of competitors in a(n) _____ market initially consists of the first market entrant and one or two other firms. Selected Answer: emergi ng Correct Answer: emergi ng ...

 Question 1 3 out of 3 points Which of the following is true of scanner-based tests? Selected Answer: It uses cable television and a computerized database to track new product. Correct Answer: It uses cable television and a computerized database to track new product.  Question 2 3 out of 3 points Product _____ refers to when a new product attracts sales from an existing product. Selected Answer: cannibalizat ion Correct Answer: cannibalizat ion  Question 3 3 out ...

Question 1 3 out of 3 points Which of the following is the final step in selecting the distribution strategy? Selected Answer: Selecting the channel configuration Correct Answer: Selecting the channel configuration  Question 2 3 out of 3 points Often customers shop for information in one channel, then defect from that channel to make the purchase in another medium. This process is referred to as _____. Selected Answer: channel surfing Correct Answer: channel surfing  Q...

Question 1 3 out of 3 points _____ selling provides assistance and support to value chain members rather than obtaining sales. Selected Answer: Trade Correct Answer: Trade  Question 2 3 out of 3 points _____selling is a form of selling in which the salespeople work with the customers of a channel member to encourage them to purchase the producer's product from the channel member. Selected Answer: Missionar y Correct Answer: Miss

Question 1 3 out of 3 points Which of the following is the first stage in aligning the organization with the market? Selected Answer: Improving alignment through informal lateral integration Correct Answer: Improving alignment through informal lateral integration  Question 2 3 out of 3 points Which of the following is an appropriate usage context for an organic marketing organizational form? Selected Answer: Conditions of market failure, high environmental uncertainty, infrequent t...

Question 1 3 out of 3 points _____ organizational design assigns departments, groups, or individuals, responsibility for specific activities, such as advertising and sales promotion, pricing, sales, marketing research, and marketing planning and services. Selected Answer: Function al Correct Answer: Function al  Question 2 0 out of 3 points The _____ of marketing activities across multiple functions is more common in market-oriented businesses serving business customers, and op...

Question 1 3 out of 3 points Which of the following is a danger of using a marketing dashboard? Selected Answer: The dashboard contains metrics only relevant to assessing past performance. Correct Answer: The dashboard contains metrics only relevant to assessing past performance.  Question 2 3 out of 3 points _____ is a formalized management control system that implements a given business unit strategy by means of activities across four areas: financial, customer, internal busine...