MKT 461 (MMKT461)
University Of South Carolina
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![MKT 461/ MKT461 Exam 2 [Solved] Updated with Correct Answers](/docpics/6799712/675903477fe93_6799712_121_171.jpeg)
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MKT 461/ MKT461 Exam 2 [Solved] Updated with Correct Answers
- Exam (elaborations) • 21 pages • 2024
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MKT 461 Exam 2
Why is location important? - ANS: •One of the most influential considerations by consumer.
•Can be used to develop sustainable competitive advantage.
•Location decisions are risky: buy or lease?
Unplanned locations - ANS: •do not have centralized management that determines what stores will be in a development.
Planned locations - ANS: the shopping center and/or manager makes and enforces policies that govern store operations.
Retailer considerations for locatio...
Exam (elaborations)
MKT 461/ MKT461 Exam 2 [Solved] Updated with Correct Answers
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MKT 461 Exam 2 Why is location important? - ANS: •One of the most influential considerations by consumer. •Can be used to develop sustainable competitive advantage. •Location decisions are risky: buy or lease? Unplanned locations - ANS: •do not have centralized management that determines what stores will be in a development. Planned locations - ANS: the shopping center and/or manager makes and enforces policies that govern store operations. Retailer considerations for locatio...
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