University of South Carolina

MKTG455 Exam 3: Marketing Communications and Strategy Exam What percentages of buying decisions are made after entering the store? - ANS: 76% Reasons for power shift to retailer - ANS: 1.Way more options for retailing mediums 2.Retailers are demanding it What is sales promotion? - ANS: 1.All promotional activities that stimulate SHORT-TERM behavioral responses from: - Consumers - Trade [distributors, wholesalers, retailers] 2. Company's sales force* Incentivizes targets beyon...

MKTG455 Exam 2: Marketing Communications and Strategy Exam with Verified Answers How many current DMA's are there? - ANS: 210 Columbia, Greenville, and Charleston DMA count? - ANS: 75, 88, 35 Syndicated ads - ANS: Sold within syndicated programming, so network affiliates may be different across geographic markets Ads placed in shows, Seinfield, judge judy, etc. Cable TV - ANS: Allows for more refined targeting Much more economical than network Highly targetable because of ...

F. Scott Fitzgerald Questions And Answers Latest Update

F. Scott Fitzgerald Note Questions And Answers Latest Update

Author Study- F. Scott Fitzgerald Questions And Answers Latest Update

MKT 461 Exam 2 Why is location important? - ANS: •One of the most influential considerations by consumer. •Can be used to develop sustainable competitive advantage. •Location decisions are risky: buy or lease? Unplanned locations - ANS: •do not have centralized management that determines what stores will be in a development. Planned locations - ANS: the shopping center and/or manager makes and enforces policies that govern store operations. Retailer considerations for locatio...

The P-Value of a hypothesis test is the probability of seeing a test statistic this extreme or more - Correct Ans-In the direction of the alternative hypothesis if the null is true The interpretation of a hypothesis test result is about the - Correct Ans-Parameter Type 1 Error Rate - Correct Ans-Probability of rejecting the null when the null is true Power - Correct Ans-Probability of rejecting the null when the null is false Type 2 error rate - Correct Ans-Probability of failing to ...

Increasing the sample size will usually yield a _______ confidence interval - Correct Ans-narrower Increasing the confidence level will yield a _____ confidence interval - Correct Ans-wider What does it mean if the R-square for a regression is 0.346 and the adjusted R-square is 0.271? - Correct Ans-There is a weak predictor in the model. Standard error is interpreted with the _____ variable - Correct Ans-response If the p-value for an F test is significant, it means that... - Correct...

What is the first step in processing you data for a time series analysis in R? - make all data factors - make date variable a factor with the factor() function -make date variable be recognized as a date in R with the as.Date() function - Correct Ans-make date variable be recognized as a date in R with the as.Date() function How does R store date variables? -as factors -as characters -as the number of days relative to Jan 1, 1970 - Correct Ans-as the number of days relative to Jan 1, 19...

putting in a dataset - Correct Ans-data<-c(81,85,93,93,99,76,75,84,78,84,81,82,89,81,96,82,74,70,84,86,80,70,131,75,88,102,115,89,82,79,106) length(data) - Correct Ans-tells you how may entries are in your vector sort(data) - Correct Ans-puts data smallest to largest summary(data) - Correct Ans-returns the five number summary and the sample mean mean(data) sd(data) sum(data) - Correct Ans-sample mean sample standard deviation adds all the elements of the vector seq(1,100,1)...