Ama pcm digital marketing - Study guides, Class notes & Summaries

AMA PCM CONTENT MARKETING PRACTICE EXAM 2024|BRAND NEW VERIFIED EXAM QUESTIONS AND CORRECT ANSWERS ALL GRADED A+|LATEST UPDATE A/B Testing - ANSWER-comparing two versions of a web page to see which one performs better Acquisition - ANSWER-channels that site visits come through to get to your site. How your visits are acquired Attribution - ANSWER-assigning values to touch points within a users journey to conversion Attribution Analysis - ANSWER-Attribution Models: -L...