Convenience stores Study guides, Class notes & Summaries

BUSI 22 Chapter 13&14 QuizBUSI 22 Chapter 14 Quiz TV programs that are devoted exclusively to promoting a product or service are known as _________. A. product placements B. sales promotions C. testimonials D. infomercials E. public relations - correct answer D. infomercials Laura works for a large pharmaceutical company. She regularly calls on physicians to discuss her company's products with them, leave product samples, and encourage the physicians to prescribe the medicati...

NRF Customer Service Exam Questions and Answers 100% Correct NRF Customer Service Exam Questions and Answers 100% Correct NRF Customer Service Exam Questions and Answers 100% Correct Brick- and-mortar - ANSWER-The presence of a physical storefront and face-to-face customer experience. Closeout stores - ANSWER-Off-price stores that offer an assortment of brand-name merchandise at a significant discount off the the manufacturer's price Commercial cue - ANSWER-Advertising message th...

Customer Service Certification Exam Review 100% Pass Comparison Shopping The customer who spends time searching for the best price or deal on the item she is looking to purchase Innovative Buyer The buyer who wants to be first to purchase and own the latest merchandise Impulse Buyer The person who makes quick purchase decisions Physical Cue A physical need such as hunger or thirst that drives behavior Retailing No matter what format it takes, retailing is the method by which consumers acquir...

c. Health Belief Model According to which theory or model do people assess the threat of an emerging diease by assessing their perceived susceptibility against the severity of the disease. a. Diffusion of innovations b. Social Cognitive Theory c. Health Belief Model d. Social Marketing b. focus on how new and different the program is from what exists A Health Education specialist is considering how people might adopt a program in order to understand how best to tailor specific messages...

NRF Certification Test Exam Review Qs&As brick-and-mortar - ANS-the presence of a physical storefront and face-to-face customer experiences closeout stores - ANS-off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturer's price commercial cue - ANS-advertising message that impacts purchase decisions comparison shopper - ANS-the customer who spends time searching for the best price or deal on the item she is looking to purchase co...

Roles of retailers in the distribution channel correct answers -Gatekeeper to the customer in exchanges -companies must convince retailer to carry their product -marketers works & partner with them to get products to market -retailer set final price & terms with supplier -can delist you at any time -Have significant leverage over vendors -proactive evolving strategies & keeping up with latest trends Major Types of Retailers: Product line Classifications correct answers 1. Specialty stor...

product - ANSWER everything, both favorable and unfavorable, that a person receives in an exchange business product (industrial product) - ANSWER a product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers consumer product - ANSWER a product bought to satisfy an individual's personal wants or needs convenience product - ANSWER a relatively inexpensive item that merits little shopping effort shopping product - AN...

A monopolistically competitive market is characterized by a. a single seller of a unique product that has few or no substitutes. b. very high barriers to entry. c. many small sellers selling a differentiated product. d. a few firms producing either differentiated or identical products correct answers c. many small sellers selling a differentiated product. Which of the following is the best example of a monopolistically competitive market? a. retail clothing stores b. corn c. el...

CPCA Exam Questions With Complete Solutions 100% Solved Is the acronym ACV the total sales volume reported for a store or group of stores- Yes or No? Yes Is a consumer the person who buys the product-yes or no? No Does referring to a product as incremental mean the the product is unavailable at the shelf or point of purchase- yes or no? No Which of the following is not a specific trend in category management? A. Industry consolidation B. the use of shopper insights C. Reliance on fr...

NRF Certification Test with Complete Solutions brick-and-mortar - Answer-the presence of a physical storefront and face-to-face customer experiences closeout stores - Answer-off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturer's price commercial cue - Answer-advertising message that impacts purchase decisions comparison shopper - Answer-the customer who spends time searching for the best price or deal on the item she is lo...