Fm 330 - Study guides, Class notes & Summaries

Traditionally, the most common type of media analysis has examined media: - CORRECT ANSWER Content Nearly all social scientists recognize that "race" is a: - CORRECT ANSWER Socially constructed concept whose meaning changed over time Up through the 1950s, portrayals of African Americans in films and on TV - CORRECT ANSWER Were either nonexistent or limited to stereotypical roles such as entertainers or servants When the civil rights movement influenced the media to treat Afric...

Being in the business of providing content to audience while selling those audiences to advertisers is a defining characteristic of - media sector Appealing to the Investment Community - Investment community generally sees greater income potential in technology sector than media sector. Communications Decency Act - failed 1996 and 1999 laws to keep indecent content off the internet -US struggled whether to treat internet as akin to telephone, newspaper, or tv/radio -Internet had far reach...

Being in the business of providing content to audience while selling those audiences to advertisers is a defining characteristic of - correct answer media sector Appealing to the Investment Community - correct answer Investment community generally sees greater income potential in technology sector than media sector. Communications Decency Act - correct answer failed 1996 and 1999 laws to keep indecent content off the internet -US struggled whether to treat internet as akin to telephone, n...

What allows retailers and manufacturers to select, price, target, and buy new products with no sales history? - ANSWER Insight Suite/First Insight What enables marketers to identify the optimal customer profile for products that are new to the market or new to a retailer's assortment? - ANSWER Insight Targeting What delivers clear guidance on which products will perform well in the marketplace, so retailers and manufacturers can make investment decisions with confidence, modify new design...

Traditionally, the most common type of media analysis has examined media: - CORRECT ANSWER Content Nearly all social scientists recognize that "race" is a: - CORRECT ANSWER Socially constructed concept whose meaning changed over time Up through the 1950s, portrayals of African Americans in films and on TV - CORRECT ANSWER Were either nonexistent or limited to stereotypical roles such as entertainers or servants When the civil rights movement influenced the media to treat Afric...

TFM 330 FINAL Question and answers verified to pass TFM 330 FINAL Stereotyping - correct answer characterization of a group of people that doesn't allow for individuality always inaccurate once they take hold in a culture they are very difficult to maintain or change -are often reinforced by media Racebending - correct answer practice of casting white actors in nonwhite roles Ono & Pham call this "explicit yellow-face" Yellowface - correct answer adding prosthetics and makeup t...

FM 330 Exam| Questions Solved with Verified Correct Answers | Latest Update

TFM 330 FINALStereotyping - correct answer characterization of a group of people that doesn't allow for individuality always inaccurate once they take hold in a culture they are very difficult to maintain or change -are often reinforced by media Racebending - correct answer practice of casting white actors in nonwhite roles Ono & Pham call this "explicit yellow-face" Yellowface - correct answer adding prosthetics and makeup to white actors to make them look Asian or Asian actors to ...

Traditionally, the most common type of media analysis has examined media: - correct answer Content Nearly all social scientists recognize that "race" is a: - correct answer Socially constructed concept whose meaning changed over time Up through the 1950s, portrayals of African Americans in films and on TV - correct answer Were either nonexistent or limited to stereotypical roles such as entertainers or servants When the civil rights movement influenced the media to treat African Ameri...