Hoyer 8th edition - Study guides, Class notes & Summaries

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Consumer Behavior 8th Edition by Wayne, Deborah MacInnis  INSTRUCTOR MANUAL Consumer Behavior 8th Edition by Wayne, Deborah MacInnis  INSTRUCTOR MANUAL
  • Consumer Behavior 8th Edition by Wayne, Deborah MacInnis INSTRUCTOR MANUAL

  • Exam (elaborations) • 302 pages • 2024
  • INSTRUCTOR MANUAL Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters TABLE OF CONTENTS Chapter 01— Understanding Consumer Behavior Chapter 02— Motivation, Ability, and Opportunity Chapter 03— Exposure, Attention, Perception, and Comprehension Chapter 04— Memory and Knowledge Chapter 05— Attitudes Based on High Effort Chapter 06— Attitudes Based on Low Effort Chapter 07— Problem Recognition and Information Search Chapter 08— Judgment and ...
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Test Bank for Consumer Behavior, 8th Edition by Wayne D. Hoyer
  • Test Bank for Consumer Behavior, 8th Edition by Wayne D. Hoyer

  • Exam (elaborations) • 544 pages • 2023
  • Test Bank for Consumer Behavior 8e 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. Full Chapters test bank are included - Chapter 1 to 17 Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE. 2. Motivation, Ability, and Opportunity. 3. From Exposure to Comprehension. 4. Memory and Knowledge. 5. Attitudes Based on High Effort. 6. Attitudes Based on Low...
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Consumer Behavior 8th Edition by Wayne, Deborah MacInnis  INSTRUCTOR MANUAL Consumer Behavior 8th Edition by Wayne, Deborah MacInnis  INSTRUCTOR MANUAL
  • Consumer Behavior 8th Edition by Wayne, Deborah MacInnis INSTRUCTOR MANUAL

  • Exam (elaborations) • 302 pages • 2024
  • INSTRUCTOR MANUAL Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters TABLE OF CONTENTS Chapter 01— Understanding Consumer Behavior Chapter 02— Motivation, Ability, and Opportunity Chapter 03— Exposure, Attention, Perception, and Comprehension Chapter 04— Memory and Knowledge Chapter 05— Attitudes Based on High Effort Chapter 06— Attitudes Based on Low Effort Chapter 07— Problem Recognition and Information Search Chapter 08— Judgment and...
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Summary of Consumer and Marketing 2023/2024 semester 2 chapters 1 to 12 (book)
  • Summary of Consumer and Marketing 2023/2024 semester 2 chapters 1 to 12 (book)

  • Summary • 63 pages • 2024
  • This document contains as brief a summary as possible of chapters 1 through 12 of the mandatory book: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters (2024) Consumer Behavior, 8th edition, Cengage, ISBN 9780357990346 (MindTap) The summary includes information from the book only. All keywords are listed and italicized.
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Samenvatting Consument en Marketing 2024 - Consumer Behavior Cengage 8th edition Samenvatting Consument en Marketing 2024 - Consumer Behavior Cengage 8th edition
  • Samenvatting Consument en Marketing 2024 - Consumer Behavior Cengage 8th edition

  • Summary • 30 pages • 2024
  • Summary of chapters 1 to 6 of the following (mandatory) book: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters (2024) Consumer Behavior, 8th edition, Cengage, ISBN 9780357990346 (MindTap) The summary only includes information from the book and not from the lectures themselves.
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Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 1. Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 1.
  • Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 1.

  • Summary • 14 pages • 2024
  • Available in package deal
  • Summary for the Consumer and Marketing course (323623-B-6). It includes chapter 1 of the Consumer Behavior 8th edition book. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.
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Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 2. Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 2.
  • Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 2.

  • Summary • 12 pages • 2024
  • Available in package deal
  • Summary for the Consumer and Marketing course (323623-B-6). It includes chapter 2 of the Consumer Behavior 8th edition book. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.
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Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 3. Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 3.
  • Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 3.

  • Summary • 8 pages • 2024
  • Available in package deal
  • Summary for the Consumer and Marketing course (323623-B-6). It includes chapter 3 of the Consumer Behavior 8th edition book. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.
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