Mar 3023 questions - Study guides, Class notes & Summaries

MAR 3023 Exam 2 Questions & Answers 2024/2025 Core Product Benefits - ANSWERSbasic level of benefits that the product has to offer to fit into the product category (ex. drill must drill holes) Expected Product Benefits - ANSWERSbeyond the core benefits that consumers expect from the product (ex. durability, warranty, reliability, fair price, etc) Augmented Product Benefits - ANSWERSbeyond what customer expects & thus beyond what the competition provides (ex. replacing a 30 year old dr...

MAR 3023 Final Exam questions with Correct Answer1.

MAR 3023 Exam 4 Questions & Answers 2024/2025 What is Promotion? - ANSWERSThe link between manufacturer and the buyer, they are trying to influence the consumer and inform them about the benefits of the product and persuade them to buy the product Promotion Mix - ANSWERSThe levers and strategic tools that companies can use to turn the dial in terms of how you become aware and persuaded of a particular product Advertising - ANSWERSa paid, non-personal communication about an organizatio...

MAR 3023 Final Exam Questions with Correct Answer3.

MAR 3023 Exam 1 Questions & Answers 2024/2025 What is the aim of marketing? - ANSWERS-To make selling unnecessary -To know and understand customers so well the product or service fits them and sells itself Hopkins view of marketing. - ANSWERS-Marketing is the answer to the question of why you buy a product -Marketing is the foundation of every business What is the key foundation of marketing? - ANSWERSThe product What are the 4 P's? - ANSWERS-Product -Price -Place -Promotio...

MAR 3023 FINAL EXAM 2 QUESTIONS & ANSWERS 2024/2025 "Profiling" refers to: - ANSWERSan attempt to identify the distinguishing characteristics of a group Which of the following means that consumers do not remember all the information they see, read, or hear even minutes after exposure to it? - ANSWERSselective retention The group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is the: - ANSWERSevoked s...

MAR 3023 EXAM 2 BRADY (QUESTIONS & ANSWERS) SOLVED 100% CORRECT!!

Reliability - consumers know what they're going to get; they can count on the service to deliver what have been promised. This is the most important aspect of service quality. Assurance - The service provider guarantees its customers that things are going to be taken care of and that they are in good hands. Ex- customers’ interaction with frontline employees, trade characters and slogans. “you are in good hands"- all state. Tangibles - services are largely intangible, but have s...

UCF MAR 3023 Exam 1 – Massiah Questions and Answers Already Passed Value is what you get for what you give. True Serena studies her customer profiles, market research data, complaints, and other information, attempting to better understand what her customers want. Serena most likely operates in the __________ era of marketing. Value-Based Marketing Four Winds Art Gallery recently began offering appraisals of customers' art collections, in addition to continuing to sell paintings....

MAR 3023 Final Exam Questions & Answers 2024/2025 Integrated marketing communications(IMC) - ANSWERSadvertising, personal selling, sales promotion, public relations, direct marketing, and online marketing The communication process - ANSWERSSender, Transmitter, Encoding, Communication Channel, Receiver, Noise, Feedback Loop sender - ANSWERSwhere the message originates, must clearly identified to the intended audience transmitter - ANSWERSa marketing department or external agency tha...