Mar 3023 solutions - Study guides, Class notes & Summaries

What does internal marketing focus on - the process and the people (employees) Common idea that if you treat employees well, they will be better employees and treat customers well. What is empowerment - Giving employees the power to act immediately, decisively, and without fear in order to attain satisfaction and delight What is environmental scanning and environmental analysis - ES: The process of collecting information about the forces in the marketing environment. EA: Process of as...

"The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself," who said this? - Peter Drucker What are the goals in Pricing? - To determine product prices and to determine the exact value of exchange What are the three Popular Macro-Marketing Strategies? - Creating Value, Segmenting Markets, and Identifying Opportunities What is value? - What you have to pay versus what you receive What is a powerful monitor for buying...

MAR 3023 Exam 2 FSU Hopkins Questions with Verified Solutions..MAR 3023 Exam 2 FSU Hopkins Questions with Verified Solutions..

Oligopoly - when a few sellers control supply, usually due to entry barriers Monopolistic - when firms in competitive industries attempt to differentiate a product, a "normal" market Pure Competition - exists when there are a large number of sellers with similar products and low barriers to entry, Farmer's Market? EBay? External sociocultural forces - demographic/diversity characteristics, cultural values, consumerism Demographic/diversity characteristics - Changes in U.S. De...

SWOT - Strengths, weakness, opportunity, threat SBU - Strategic business unit: a division or unity within a larger parent company Origins of Marketing Strategy - Mission statement, corporate strategy, business unit strategy, marketing strategy, 4 p's Market share - % of a market that actually buys a specific product. Apple has 81% of the digital music player industry What is the key to internal marketing? - Empowerment: giving employees the power to act immediately, decisively,...

Market Research - ANSWER-process of designing, gathering, analyzing, and reporting information that may be used to understand customers and solve a marketing problem. ● The foundation of marketing Customer satisfaction assessments - ANSWER-JD power customer satisfaction ○ Teaching Evaluations at FSU Net Promoter Score (NPS) - ANSWER-How likely is it that you would recommend us to family, friends, colleagues etc.? ■ 11 point scale (including zero) ○ Companies care a lot about thi...

MAR 3023 Final Exam | Q & A (Complete Solutions) Historically, the "channel captain" has been the manufacturer. In recent years, the power has been shifting to Retailers Which of the following is TRUE regarding channels of distribution? Transaction efficiency is an advantage gained through the use of intermediaries. When a channel member bypasses another member and sells or buys product directly, this is termed Disintermediation Cross-docking and inventory management are examples of what con...

NSG 3023 Chapter 17 QUIZ Chapter 17: Administering Medications Potter: Essentials for Nursing Practice, 8th Edition MULTIPLE CHOICE 1. A registered nurse for more than 15 years was concerned when she learned that her hospital was going to let unlicensed nursing assistants start IVs on patients. The nurse knew this was in violation of the scope of nursing practice in her state. Which of the following organizations defines the scope of nursing’s professional functions and responsibilit...

NSG 3023 TEST BANK Chapter 17: Administering Medications Potter: Essentials for Nursing Practice, 8th Edition MULTIPLE CHOICE 1.A registered nurse for more than 15 years was concerned when she learned that her hospital was going to let unlicensed nursing assistants start IVs on patients. The nurse knew this was in violation of the scope of nursing practice in her state. Which of the following organizations defines the scope of nursings professional functions and responsibilities? a.Th...