Mk 3010 final exam - Study guides, Class notes & Summaries

PERSONAL SELLING - ANSWER direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - ANSWER communicating with large numbers of potential customers at the same time. ADVERTISING - ANSWER any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor. SALES PROMOTION - ANSWER those promotion activities—other than advertising, publ...

Markup - ANSWER dollar amount added to the cost of products to get the selling price Markup (Percent) - ANSWER percentage of the selling price that is added to the cost to get the selling price Markup Chain - ANSWER the sequence of markups firms use at different levels in a channel - determines the price structure in the whole channel Average-Cost Pricing - ANSWER adding a reasonable markup to the average cost of a product Break-Even Analysis - ANSWER evaluates whether the firm will ...

GSU MK 3010 Final Exam Review with 100% Correct Answers 2023

personal selling is more appropriate than mass selling when: - ANSWER immediate feedback is desirable sales promotion activities: - ANSWER try to stimulate interest, trial, or purchase by final customers or others in the channel

GSU MK 3010 Final Exam Review QUESTIONS & ANSWERS

MK 3010 (Exam 2 Chapters 6, 7, 8) Questions with Complete Solutions White _______ are reports that present authoritative information about specific topics that can help buyers make decisions about purchasing specific products. - CORRECT ️️ papers or paper Companies that have a relatively informal buying process tend to be ______. - CORRECT ️️ smaller service firms Small service companies may not be large enough to get service from a supplier's sales representative, so they typic...

personal selling is more appropriate than mass selling when: - ANSWER immediate feedback is desirable sales promotion activities: - ANSWER try to stimulate interest, trial, or purchase by final customers or others in the channel in large firms that have many specialists to handle each promotion method, sales managers are primarily concerned with: - ANSWER managing personal selling the advertising manager at a cosmetics company is tasked with the role of managing the company's publicity...