Mkt 315 - Study guides, Class notes & Summaries

GCU MKT-315 Final ExamWhen a company includes free shipping for $25 minimum purchases, this deal is an example of what? - correct answer Sales promotion During what step of the selling process does a sales person present the value of the company's product or service and offers solutions to customer problems? - correct answer The presentation step Integrated programs should begin with what? - correct answer Discovering the target audience ROI does not: - correct answer Include custo...

MKT-315 - Quiz 1Which is NOT a key strategic decision in formulating a marketing plan? 1. Choosing the target market 2. Identifying distinctive competencies 3. Creation of the logo and tagline 4. Identification of the situation - correct answer Creation of the logo and tagline Which of the following key perspectives is not considered while performing the situation analysis? 1. Customers 2. Suppliers 3. Competitors 4. Company - correct answer Suppliers Which is helpful for the mar...

MKT-315 Introduction to Marketing syllabus

GCU MKT 315 FINAL EXAMA message is conveyed by means of an ___, such as a sales person or advertising media - correct answer channel of communication the process of having a sender transform an idea into a set of symbols in communication is - correct answer encoding the info sent by a source reciever in the communication process is called - correct answer a message profit equation - correct answer total revenue minus total cost total money recieved from sale of a product is - co...

MKT 315 FINAL EXAMS 2024/2025.ACTUAL EXAM WITH VERIFIED QUESTIONS AND 100% CORRECT ANSWERS. A+GRADE

MKT 315 Quiz 5Communication process - correct answer source message receiver feedback noise Media - correct answer refers to the way messages are delivered to target audiences and increasingly, back to companies and among audiences What is the channel step in the communication process and definition? - correct answer media the way messages are sent and returned back to the source and receiver What do all marketing communication areas use? - correct answer a variety of media t...

MKT-315 MIDTERM fully solved 2024/2025B2C (business-to-consumer) - correct answer the process in which businesses sell to consumers B2B (business-to-business) - correct answer the process of selling merchandise or services from one business to another Marketing Mix - correct answer Product, Price, Place, Promotion transaction - correct answer A business deal or action; exchange of money, goods, or services exchange - correct answer the trade of things of value between the buyer ...

MKT 315 Midterm Study GuideBrand Loyalty - correct answer Develops when customers prefer one brand over others and stick to the brand whenever possible. Competitive Advantage - correct answer Refers to the extent to which firms exploit opportunities, neutralize threats, and reduce expenses relative to the competition. Growth Stage - correct answer During the product lifecycle, when product awareness continues to build and consumers develop an understanding of the value of the product. ...

MKT-315 Chapter 8 questions with 100% correct answers 2024distribution - correct answer The processes and organizations that move products and services from manufacturers and service providers to consumers. distribution channels - correct answer One or more organizations, from manufacturer to retailer, that add value as they move finished products and services to consumers. types of distribution channels - correct answer manufacturer -> wholesaler -> retailer -> consumer Manuf...

MKT 315 questions and answers already solved 2024