Pfmn - Study guides, Class notes & Summaries

CompXM Exam Latest Update With Verified Solutions Pfmn new performance coordinate on the perceptual map; performance indicates how well your product performs (speed, sensitivity, etc.); the long term trend is towards higher performance; enter the performance specification you want your product to have when the project finishes; for existing products, the farther the move, the longer the time and the higher the cost; for new products, project length depends upon proximity to your existing prod...

Where is customer demand highest for low tech and high tech based on the perceptual map? - ANSWER Low tech = center point of the circle located at the top left High tech = bottom right point of the circle located at the bottom right What are the four functional areas in capsim? - ANSWER R&D, Production, marketing, and finance What does R&D do? - ANSWER Meet customer demands, MTBF, and match ages based on demands of customers What does marketing do? - ANSWER Sets the price, builds awa...

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Capsim study guide to exam Questions and Answers(RATED A) What are the 5 market segments? and what is a market segment? - ANSWER 1. Traditional 2. Low End 3. High End 4. Performance 5. Size - Group of customers with similar purchasing concerns What does the perceptual map show? - ANSWER the positioning of a product in the different segments. Where do all 5 segments fall in the map? - ANSWER - Upper left = low segment - Next to low segment on the upper right side = Performan...

R&D includes what areas: correct answers 1. to reposition a product perceptual map chart correct answers - shows how we track evolving customer demands in the industry - each solid circle represents a market segment of customers with similar preferences - customers expect your products to be positioned within these solid circles - every year the market segments are drifting down and to the right across the perceptual map as customer demands evolve - changing performance/size will repositi...

CompXM TEST QUESTIONS AND ANSWERS Pfmn - CORRECT ANSWER new performance coordinate on the perceptual map; performance indicates how well your product performs (speed, sensitivity, etc.); the long term trend is towards higher performance; enter the performance specification you want your product to have when the project finishes; for existing products, the farther the move, the longer the time and the higher the cost; for new products, project length depends upon proximity to your existi...

CompXM TEST QUESTIONS AND ANSWERS Pfmn - CORRECT ANSWER new performance coordinate on the perceptual map; performance indicates how well your product performs (speed, sensitivity, etc.); the long term trend is towards higher performance; enter the performance specification you want your product to have when the project finishes; for existing products, the farther the move, the longer the time and the higher the cost; for new products, project length depends upon proximity to your existing...

CompXM Exam Latest Update With Verified Solutions Pfmn new performance coordinate on the perceptual map; performance indicates how well your product performs (speed, sensitivity, etc.); the long term trend is towards higher performance; enter the performance specification you want your product to have when the project finishes; for existing products, the farther the move, the longer the time and the higher the cost; for new products, project length depends upon proximity to your existing prod...

Comp XM Exam Questions and Answers 100% Pass Pfmn - Answer- new performance coordinate on the perceptual map; performance indicates how well your product performs (speed, sensitivity, etc.); the long term trend is towards higher performance; enter the performance specification you want your product to have when the project finishes; for existing products, the farther the move, the longer the time and the higher the cost; for new products, project length depends upon proximity to your exist...

Comp XM Exam Questions and Answers 100% Pass Pfmn - Answer- new performance coordinate on the perceptual map; performance indicates how well your product performs (speed, sensitivity, etc.); the long term trend is towards higher performance; enter the performance specification you want your product to have when the project finishes; for existing products, the farther the move, the longer the time and the higher the cost; for new products, project length depends upon proximity to your exist...