Pioneering advertising - Study guides, Class notes & Summaries

In his virtual guest lecture, did Alon Aviram say that The Bristol Cable is interested in international news stories that do not emphasize local issues because other newspapers in the UK are already doing substantive reporting on local events and activities? - No/false What's The Bristol Cable? What does The Cable do? - It is a local news magazine. It is a pioneering media cooperative owned by members who all have a say. They want to redefine media ownership by bringing it back to the peop...

How do intermediaries create value? - ANSWER Transactional Function: buying/selling/risk taking Logistical Function: storing/assorting (mix of products)/sorting(lots of a single product)/bulk breaking(one large item broken down)/transporting Facilitating: financing/grading/marketing info and research We use intermediaries to: - ANSWER make a product or service available by consumers or industrial use be more efficient: reduce # of contacts allow firms to focus on core competencies reduce...

Promotion - correct answer Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Promotional Strategy - correct answer A plan for the optimal use of the elements of promotion: advertising, public relations, personal selling, and sales promotion. Advertising - correct answer impersonal, one-way mass communication about a product or organization that is paid for by a marketer. Public Relations -...

Advertising is _______ , _______ communication through various mass media. -Answer Paid; nonpersonal Which of the following are true about the effects of advertising on market share? -Answer Advertising helps establish brand awareness and a certain minimum level of exposure is required to affect purchase habits. Which type of advertising is designed to enhance a company's image rather than to promote a particular product? -Answer Institutional Which type of advertising is designed t...

Marketing Quizzes: Chapters 1-12: (Cumulative Test) ACTUAL EXAM 100% [ALREADY GRADED A+] WITH QUESTIONS AND WELL VERIFIED ANSWER Given the trend in how consumers access digital, what is true about company websites? - ANSWER-they should be accessible in mobile formats Groups of consumers united by strong connections with a branded product or service are referred to as - ANSWER-brand communities __________ tangibly connect customers and brands, serving as a fo...

simulated (laboratory) market testing the presentation of advertising and other promotional materials for several products, including a test product, to members of the products target market commercialization the decision to market a product innovation a product perceived as new by a potential adopter simultaneous product development a team-oriented approach to new-product development development the stage in the product development process in which a prototype i...

new-product strategy a plan that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation brainstorming (Idea generation) the process of getting a group to think of unlimited ways to vary a product or solve a problem screening (Idea screen) the first filter in the product development process, which eliminates ideas that are inconsistent with the organization's new-product strategy or are obviously inapprop...

CMN 142 Exam 1 Basic 88 Questions with Verified Answers When and where was the first newspaper published? - CORRECT ANSWER Strasbourg, Germany 1605 (Printed by Johann Carolus) Four italicized characteristics of a newspaper - CORRECT ANSWER 1. published 2. periodical 3. printed 4. present-centered Four italicized characteristics of a newspaper: Published - CORRECT ANSWER Meaning intended to be circulated to multiple persons, many of whom may be unknown to the publisher (unlike a per...

BCOR 2201 Marketing Final Review Questions and Answers Already Passed Marketing definition Marketing is the activity or creating, communication, delivering, and exchanging offerings that have utility (value) for customers, and these exchanges benefit the organization, its stakeholders, and society at large What is marketing? facilitates exchanges between buyers and sellers to create value by using tools provided in the 4 P's Controllable factors in the marketing mix (4 P's) Product: good or ...

online consumers - Answer the subsegment of all internet users who employ this technology to research products and services and make purchases. Depth of product line - Answer the store carries a large assortment of each item, such as a shoe store that offers running shoes, dress shoes, and children's shoes. Breadth of product line- - Answer refers to the variety of different items a store carries, such as appliances and books. Pioneering (informational)- - Answer tell people what a pro...