Psychographics - Study guides, Class notes & Summaries

Trip correct answers Any travel that takes a person 80 km from their place of residence for any reason, other than a commute to work or school, travel in an ambulance to hospital or medical clinic. Foreign tourist correct answers Any person visiting a country other than that in which he/she usually resides, for a period of at least 24 hours Domestic tourist correct answers A person who travels within their own country. Excursionist / same day visitors correct answers Any person who trav...

Brand equity correct answers refers to the consumer's perception of the level of quality for the company's product lines. Branding correct answers the process of creating an image for an organization. -Companies create equity for a product ad leverage that value to drive sales Brands correct answers tools that marketers use to identify their products and services and differentiate their products and services from those of competitors. Marcom mix/Marketing communications mix correct ...

Why is social media an important part of inbound marketing? - ANS - social media has a one-toone medium you can use to market in a direct human way When you dig deeper into the development of your buyer persona, what type of information do you want to consider? - ANS - psychographics will provide you with valuable data that can differentiate your marketing from your competitors — and that's how you convert leads into customers and keep delighting your customers with your marketing. True ...

ADV 318J (Wilcox) Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ Psychographics emphasizes - Answer -activities, interests, and opinions (AIOs) Psychographics created 1960 to give insight into - Answer -consumer motivation The AIO approach usually results in - Answer -lifestyle segmentation Psychographics example for one product category - Answer -Pillsbury "What's Cookin" For more that one product category use - Answer -VALS segments (Values and Li...

What are the THREE characteristics of the hospitality industry that make it dynamic and challenging? Ans- Intangibility- No Test Drive Inseparability- Production and consumption Perishability- Cannot sell tomorrow What is the difference between demographics and psychographics? Ans- Demographics measure factors in the population (age, income, etc) Psychographics- different patterns of activities interest and opinions. Name ONE trend in hospitality and give specific examples of how it h...

Why is social media an important part of inbound marketing? 1. Social media helps you reach millions of people in distant countries. 2. Users have the best customer service experiences in social media. 3. Social media is a one-to-one medium you can use to market in a direct, human way. 4. Social media has better advertising options than traditional media. - Answer Social media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development...

MGMT 323 Purdue Exam 2 Latest Update Graded A+ Geographic Segmentation the grouping of consumers on the basis of where they live demographic segmentation grouping of consumers according to easily measured, objective characteristics such as age, gender, income, and education psychogrpahic segmentation method of segmenting customers based on how they spend their time and money, what activities the pursue, and their attittudes and opinions about the world in which they live psychographics used i...

Why is social media an important part of inbound marketing? Social media helps you reach millions of people in distant countries. Users have the best customer service experiences in social media. Social media is a one-to-one medium you can use to market in a direct, human way. Social media has better advertising options than traditional media. - Social media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development of your buyer persona, ...

Marketing 3010 exam 2 with correct answers geographic segmentation - CORRECT ️️ the grouping of consumers on the basis of where they live demographic segmentation - CORRECT ️️ the grouping of consumers according to easily measured, objective characteristics such as age, gender, income, and education psychographics - CORRECT ️️ used in segmentation; delves into how consumers describe themselves; allows people to describe themselves using those characteristics that help them ch...

RTF 115 Exam 1 Questions with All Correct Answers Media literacy - Answer-the ability to apply critical thinking skills to the mass media, thereby becoming a more aware and responsible citizen-parent, voter, worker-in our media-driven society Media literacy tools - Answer--consider authorship -evaluate the audience -determine the institutional purpose -analyze the content -identify the creative techniques Audiences - Answer-the people to whom a media product is directed Media p...