Skimming price strategy - Study guides, Class notes & Summaries
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ASU MKT 300 EATON EXAM 4
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Internal/External Factors of Price - Answer-Internal Factors of Price: 
1. Marketing Objective 
2. Marketing Mix Strategy 
3. Cost 
 
External Factors of Price: 
1. Demand for your product. 
2. Competition 
3. Economy 
 
Price Elasticity - Answer-Elastic - Consumers buy more or less of a product when the price changes 
 
Inelastic- An increase or decrease in price will not significantly affect demand 
 
What happens to price/revenue when the demand is elastic/inelastic - Answer-Demand is... Pr...
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MKT 300 Eaton Final
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3 internal pricing factors - Answer-1) Marketing Objectives- maximize profit, gain market share etc. 
2) Marketing Mix strategy- price consistent with 3Ps 
3) Costs 
 
3 EXTERNAL pricing factors - Answer-1) demand for your product 
2) competition (competitors prices, stregntgh of competition) 
3) economy- cost of components, economic conditions 
 
inelastic demand - Answer-means that an increase or decrease in price will not significantly affect demand. products that do not have many substitutes...
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UPenn Marketing 101 Final Exam Questions and Answers 100% Pass
- Exam (elaborations) • 18 pages • 2024
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UPenn Marketing 101 Final Exam 
Questions and Answers 100% Pass 
Dynamic Pricing - Correct Answer ️️ -Adjusting prices continually to meet the 
characteristics and needs of individuals and situations; setting prices for a good/service 
based on the demand for it at the moment based on the availability of supply 
Uber's Surge Pricing - Correct Answer ️️ -Higher demand causes a price multiplier to 
kick in, increasing rates up to 8x the original price. Model: Increase supply, decrease 
de...
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BUSML 3250 Final Exam Questions and Answers Already Passed
- Exam (elaborations) • 15 pages • 2024
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BUSML 3250 Final Exam Questions and 
 
Answers Already Passed 
 
Which type of retailer usually carries more specialty goods at high prices and is more likely to 
provide customers with assistance in every phase of the shopping process? Full- Service 
Retailer 
 
Today, ________ are flourishing due to the increased use of market segmentation and market 
targeting. Specialty Stores 
 
________ retailers in the United States are growing faster than product retailers Service 
 
A retailer that carr...
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ADMN 400 - Final Exam Questions & Answers Already Passed!!
- Exam (elaborations) • 9 pages • 2024
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The Four P's of Marketing - Answer-1. Product 
2. Pricing 
3. Place 
4. Promotion 
The Fifth P of Marketing - Answer-Purchaser 
Industrial Products - Answer-Sold to a business 
Consumer Products - Answer-Sold to consumer 
Product Life Cycle - Answer-Product Development 
Introduction 
Growth 
Maturity 
Decline 
Market Segments - Answer-Groups of people who share one or more of the following characteristics: 
Geographic 
Demographic 
Psychographic 
Behavioral 
Four Pricing Strategies - Answer-1. ...
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AIPMM - CPM PRACTICE EXAM WITH CERTIFIED SOLUTIONS
- Exam (elaborations) • 15 pages • 2024
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AIPMM - CPM PRACTICE EXAM WITH 
CERTIFIED SOLUTIONS 
intangibility 
inseparability 
variability 
perishability - Answer ️️ -Nature and characteristic of a service 
Product 
Price 
Promotion 
Place - Answer ️️ -What are the 4 Kotler's Market Strategies? 
Intensity of Competitive Rivalry 
Threat of New Entrants 
Threat of Substitute 
Bargaining Power of Customers 
Bargaining Power of Suppliers - Answer ️️ -What are Porter's 5 forces? 
Conceive 
Plan 
Develop 
Qualify 
Launch 
Deliver...
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MKT-315 FINAL EXAM questions and answers graded A+ 2024/2025
- Exam (elaborations) • 7 pages • 2024
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MKT-315 FINAL EXAMProfit Equation - correct answer Total Revenue - Total Cost 
 
Pricing Strategy: Penetration Pricing - correct answer Low price to increase sales and market share. 
 
Pricing Strategy: Skimming Pricing - correct answer Starts out with a high price and slowly lowers it to fit the market. 
 
Pricing Strategy: Competition Pricing - correct answer Setting prices nearly equal to competitors. 
 
A cable company may start out with a low price to get subscribers. Eventually, price ...
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AIPMM - CPM PRACTICE EXAM WITH CERTIFIED SOLUTIONS
- Exam (elaborations) • 15 pages • 2024
- Available in package deal
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- $12.49
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AIPMM - CPM PRACTICE EXAM WITH 
CERTIFIED SOLUTIONS 
intangibility 
inseparability 
variability 
perishability - Answer ️️ -Nature and characteristic of a service 
Product 
Price 
Promotion 
Place - Answer ️️ -What are the 4 Kotler's Market Strategies? 
Intensity of Competitive Rivalry 
Threat of New Entrants 
Threat of Substitute 
Bargaining Power of Customers 
Bargaining Power of Suppliers - Answer ️️ -What are Porter's 5 forces? 
Conceive 
Plan 
Develop 
Qualify 
Launch 
Deliver...
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GCU MKT-315 Final questions with 100% correct answers 2024/2025
- Exam (elaborations) • 4 pages • 2024
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GCU MKT-315 Final 
Profit Equation - correct answer total revenue - total cost 
 
Pricing Strategies - correct answer skimming, penetration and loss leaders 
 
Price Skimming Strategy - correct answer The organization starts out with a high price and then slowly lowers it to capture more of the market. The objective is to skimming profits one layer at a time. 
 
Price Penetration Strategy - correct answer The organization will offer a low price to increase sales and market share. Price may b...
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UPenn Marketing 101 Final Questions & Answers, Already Passed!!
- Exam (elaborations) • 14 pages • 2024
- Available in package deal
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- $7.99
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Dynamic Pricing - Answer-Adjusting prices continually to meet the characteristics and needs of 
individuals and situations; setting prices for a good/service based on the demand for it at the 
moment based on the availability of supply 
Uber's Surge Pricing - Answer-Higher demand causes a price multiplier to kick in, increasing rates up 
to 8x the original price. Model: Increase supply, decrease demand 
Target Costing - Answer-Reverse engineer a product based on demand at a certain price point ...
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