The pestel model - Study guides, Class notes & Summaries

Importance of Analyzing the External Environment correct answers -Managers can mitigate threats. -Managers can leverage opportunities. -Gain understanding of potential impacts. -Understand the source / proximity of factors. The PESTEL Model correct answers -Groups environmental factors into six segments: --Political --Economic --Sociocultural --Technological --Ecological --Legal These factors can create: --Opportunities --Threats Political Factors correct answers -Processes &...

Why is international marketing important? correct answers Creates opportunities for: 1. COUNTRIES - economic advantage - growth of consumption, higher spending on economy, expansion of economy - economic multiplier - creates jobs, builds on existing capabilities. 2. FIRMS - opportunities for expansion, growth of profitability and revenues - larger market access, economies of scale - take advantage of differing wants and needs with increased economies of scope 3. PEOPLE - creates jobs, b...

WPC 480: M1-M13 QUESTIONS AND ANSWERS 100% PASS The purpose of strategy in business is to do what? To create and provide the business with sustainable competitive advantage The difference between strategic decisions and tactical decisions is one of degree. The characteristics that differentiate between a strategic decision and a tactical decision is based on which of the following. Amount of available resources consumed by the decision, Ability to reverse the decision and Temporal im...

PESTEL model A framework that categorizes and analyzes an important set of external factors (political, economic, sociocultural, technological, ecological, and legal) that might impinge upon a firm. These factors can create both opportunities and threats for the firm. political factors process and actions of government bodies that can influence the decisions and behavior of firms economic factors largely macroeconomics, affecting economy-wide phenomena sociocultural facto...

MGT 8803 – Marketing Latest Update 100% Pass Marketing Strategy Finding opportunities and developing profitable strategies to capitalize on those opportunities: Specifies a target market and related marketing mix. 5 Cs of Marketing Customer: buyers with needs the company aims to fulfill Company: goods or services provider fulfilling customer need Competitors: Orgs aiming to fulfill the same need as company Collaborators: external entities that work with company to create value Context: Envir...

Describe the PESTEL framework for evaluating the impact of external factors on the firm. correct answers Political: government pressures, subsidies + incentives, lobbying, differences in countries Economic: growth rates, interest rates, employment levels, currency exchange Sociocultural: norms, cultures, values, demographics, lifestyle changes Technological: innovation in products/processes, research + development Ecological: global warming, sustainability, pollution Legal: court system, le...

What is strategy? An integrated set of goal-directed actions a firm takes to gain and sustain competitive advantage. What are the 2 business analysis? Internal and External. What are the 3 business strategies? 1) Cost, 2) Differentiation, 3) Innovation. What is competitive advantage? Superior performance relative to other competitors in the same industry or the industry average. How do you assess competitive advantage? Compare firm performance to a benchmark. ...

WPC 480 Final Exam Questions and Answers Latest Updated 2024 (Graded A+) What is strategy? - An integrated set of goal-directed actions a firm takes to gain and sustain competitive advantage. What are the 2 business analysis? - Internal and External. What are the 3 business strategies? - 1) Cost, 2) Differentiation, 3) Innovation. What is competitive advantage? - Superior performance relative to other competitors in the same industry or the industry average. How do you assess competitive a...

Environment correct answers consists of the set of external conditions and forces that have potential influence on the organization What are some examples of outside conditions and forces that could influence an organization? correct answers Customers, Rivals, Economic Conditions, Events (weather-related) 3 Reasons why the Environment matters: correct answers 1. Source of Resources: inputs, capital, labor, and customers 2. Source of Opportunities and Threats: 3. Shapes Strategic Decisio...

PESTEL model - correct answer A framework that categorizes and analyzes an important set of external factors (political, economic, sociocultural, technological, ecological, and legal) that might impinge upon a firm. These factors can create both opportunities and threats for the firm. political factors - correct answer process and actions of government bodies that can influence the decisions and behavior of firms economic factors - correct answer largely macroeconomics