Advertiser - Study guides, Class notes & Summaries

What does "PII" stand for? : Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. : True The major difference between a true DSP and an ad network is: : An ad network focuses on both the demand side and supply side As RTB evolves: : The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your frequency window might be: : Not serving as...

Digital Marketing Facebook Blueprint Certification Qs&As On a Facebook business page, in which two places can a business review reporting for boosted posts? (Choose 2) - ANS-Page posts page insights A men's retail business is launching a new shoe line with eight different style/color combinations. All styles must be shown to the audience. However, the business doesn't know which new products will best sell. The business wants to link each style page directly to the product to receive ...

____ Is the legal protection afforded an expression of an idea, such as a song, book, or video game. - Ans Copyright What is the abuse of Pay-Per-Call and Pay-Per-Conversion revenue models by repeatedly clicking on a link to increase charges or costs for the advertiser? - Ans Click-Fraud 1. Black-hat Hackers 2. White-Hat Hackers 3. Script Kiddies 4. Hactivist 5. Cyberterrorist 6. Cracker

____ Is the legal protection afforded an expression of an idea, such as a song, book, or video game. - Ans Copyright What is the abuse of Pay-Per-Call and Pay-Per-Conversion revenue models by repeatedly clicking on a link to increase charges or costs for the advertiser? - Ans Click-Fraud 1. Black-hat Hackers 2. White-Hat Hackers 3. Script Kiddies 4. Hactivist 5. Cyberterrorist 6. Cracker

Tags - ANSWER-code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWER-a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets - ANSWER-creative design, logos, images, or text provided by the advertiser Pacing - ANSWER-refers to the process of ensurin...

TradeDesk: Marketing Foundations Questions and Answers Already Passed "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. False A data management platform (DMP) helps you evaluate audience data by: All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. True Cost p...

% New visit correct answers The percentage of visits that were first-time visits (from people who had never visited your site before). A/B testing correct answers Also referred to as split testing, the process in which email and content marketers compare two versions of a single variable to determine which one performs better. This process is undertaken in order to optimize content and marketing efforts. Account correct answers An account in a CRM tool is a company that you do business wit...

IAB Digital Advertising Certification Exam Questions and Answers (Graded A)IAB Digital Advertising Certification Exam Questions and Answers (Graded A)IAB Digital Advertising Certification Exam Questions and Answers (Graded A) Agency - ANSWER-An organization that, on behalf of clients, plans marketing and advertising campaigns, drafts and produces advertisements, and places advertisements in the media. Advertiser - ANSWER-The company paying for the advertisement. Ad impressions - ANSWER-Th...

Google Ads Search Certification Exam 2023 Questions and Answers Rated A+ What's the best way to get their ads on each search engine? Find a tool to manage the ads for me: Using a search engine management platform gives you a single interface to manage complex accounts across multiple search engines, analyze campaigns, and automate bidding. Search Engine Marketing The general process includes: An advertiser bids on keywords with the amount they are willing to pay for a user to click an ...

Hybrid Media correct answers -Online communication hybrid form of interpersonal and mass communication, as well as of oral and literate communication -Internet can be used as one-way mass communication and as medium for interpersonal written communication, when people are e-mailing, blogging or tweeting. -The mobile phone with internet connection is most hybrid; it can serve as a medium for oral and written interpersonal communication as well as for unidirectional mass communication: mass-se...