Advertising category - Study guides, Class notes & Summaries

MFT: MBA QUESTIONS AND ANSWERS ALREADY PASSED The focal point of all marketing activities is customers The marketing mix is known by what other name? the four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix product Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these marketing mix variable? place Many ...

WGU D373 Final Exam (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Graded A Q: Which description accurately represents a subscribed audience? Answer: Someone who gives permission to receive marketing information from a company Q: Which results-based measurement category is often identified as a key performance indicator (KPI)? Answer: Conversions Q: true or false: Conversational marketing leverages chatbots to...

The focal point of all marketing activities is - ANS>customers The marketing mix is known by what other name? - ANS>the four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix - ANS>product Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these marketing mix variable? - ANS>place Many people equate advertisi...

Substantiation What can be measurable or proven Deception vs Puffery Deception is actionable. - illegal Puffery is not actionable - legal - statements can neither be proven or disproven Deception Lie likely to mislead. A consumer acting reasonably. Must be "material" example. Duracell "lasts even longer" (cost more and did not last longer than others) Puffery Exaggeration or overstatement. Expressed in broad, vague language. Not An advertisers opinion of a...

The focal point of all marketing activities is : customers The marketing mix is known by what other name? : the four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix : product Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these marketing mix variable? : place 2 | P a g e Many people equate advertising with m...

NUR 550 Drexel Health Assessment Midterm Questions and Answers 100% Pass What are the seven attributes of every symptom? 1).Location 2).Quality 3).Quantity or severity 4).Timing: including onset, duration, and frequency 5).Setting in which it occurs 6).Aggravating and relieving factors 7).Associated manifestation Is the following information subjective or objective? Mr. M. has shortness of breath that has persisted for the past 10 days; it is worse with activity and relieved by...

AAAA correct answers association of advertising agency ABCD correct answers always be collecting data AI correct answers Artificial Intelligence AOR correct answers Agency of Record AMA correct answers American Marketing Association AR correct answers Augmented Reality AIDA correct answers Attention, Interest, Desire, Action B2B correct answers Business to Business B2C correct answers business to consumer BDI correct answers brand development index BOPIS correct ans...

ARE 136 Final, ARE 136 FINAL 2 EXAM QUESTIONS AND ANSWERS The reality of today's marketing, despite rapid change, centers around a strong emphasis on the a)media.b)brand.c)communication.d)corporation. - Answer-B Beginning in 1938, the U.S Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." This meant that advertisers were now a)expected to promote family values .b)banned from advertising cigarettes and alcohol. c)held liable for makin...

Advertising - Answer-A communication tool using objectives and strategies to impact consumer thoughts, feelings, and actions. 2 requirements: centralized exchange, supply surpasses demand Central exchange and supply surpasses demand - Answer-the 2 requirements for advertising; central exchange is a currency transaction supply surp is just to make sure you have enough to go around and keep consumers satisfied Marketing Communications (Mar Com) - Answer-Tools used to communicate with custome...

Account Executives - Answer-Manage agency-client communication Local Advertisers - Answer-Focus on specific geographical locations. Short term campaigns, they spend less then 1 million dollars in advertising. Regional Advertisers - Answer-Operate in one part of the country and market exclusively to that regionex: Regional grocery and Dept store chains, franchise groups and statewide/multistate banks National Advertisers - Answer-operate throughout the country. Long term campaigns, they spen...