And a wom - Study guides, Class notes & Summaries

ARE 136 Final Exam Questions and Answers 100% Pass A slogan is a(n). linked to a brand in a memorable way. - Answer-linguistic device Repetition is a tried-and-true way of: - Answer-gaining easier retrieval of brand names from consumer's memory. Sales promotions can be used to disrupt competitors' marketing strategies. - Answer- True If an advertisement placed on the network television program is watched at least once by 10 percent of the advertiser's target audience, then the _______...

ARE 136 Final Exam Questions and Answers 100% Pass A slogan is a(n). linked to a brand in a memorable way. - Answer-linguistic device Repetition is a tried-and-true way of: - Answer-gaining easier retrieval of brand names from consumer's memory. Sales promotions can be used to disrupt competitors' marketing strategies. - Answer- True If an advertisement placed on the network television program is watched at least once by 10 percent of the advertiser's target audience, then the _______...

MKTG-3340 Finalcustomer lifetime value - correct answer total revenues gained by a company over the lifetime of a consumer loyalty, sales, and profits - correct answer doesn’t hold up in the short-term, happens in the long-term what is the importance of satisfaction - correct answer unhappy customers will share their dissatisfied experience with other consumers over __% of unhappy customers will not do business with the company again - correct answer 90 __ in __ unsatisfied custome...

Customer Loyalty willingness to continue patronizing firm over the long run Why is building loyalty beneficial for a firm? -retaining "right" customers" -customer loyalty helps beyond purchasing behavior *preference *liking *future intentions *referring other customers -will contribute to the growing volume of firm's business in the future Defector customers who transfer their purchases to another supplier Signals of rising defection rate 1) quality problem 2) competitors offer better val...

Audience research and social listening tools can both provide important insights for marketers on a target audience. Drag and drop each audience research or social listening tool to the correct column. correct answers Audience Research: Marketing research company, Survey tool, Behavior Analytics, Social media platform Social Listening:Hashtags, TweetDeck,Influencers Hootsuite The concepts of inbound and outbound marketing are fundamental to understanding digital marketing. Drag and drop t...

What are the three factors that affect consumers microenviroment, illustrate how they affect it correct answers company capabilities: need to match competencies with customer needs competition: can affect purchasing options corporate partners: can deliver/not deliver on company promises List the factors in the firm's macroenvironment correct answers CDSTEP 1. culture 2. demographics 3. social/natural trends 4. tech advances 5. economic situiaton 6. Political/legal environment What...

NURS 6551/NURS 6551 PRIMARY CARE OF WOMEN REAL FINAL EXAM TEST BANK LATEST 2023/2024| 200 QUESTIONS AND CORRECT ANSWERS ALREADY GRADED A WALDEN UNIVERSITY

Stages of the consumer buying process - Answer-Problem Recognition Information Search Alternative Evaluation Purchase Decision Post Purchase Behavior Problem Recognition - Answer-Digital marketing facilitates this through -targeted online and mobile ads -user generated content (UGC) Information Search - Answer-Digital marketing facilitates this through -Search engines -QR codes Alternative Evaluation - Answer-Digital marketing facilitates this through -UGC -Blog posts -Reviews Pur...

Audience research and social listening tools can both provide important insights for marketers on a target audience. Drag and drop each audience research or social listening tool to the correct column. - Audience Research: Marketing research company, Survey tool, Behavior Analytics, Social media platform Social Listening:Hashtags, TweetDeck,Influencers Hootsuite The concepts of inbound and outbound marketing are fundamental to understanding digital marketing. Drag and drop the characte...

Demand-Centered Pricing correct answers Based on BUYING not on ACTUALLY USING Repeat Purchases correct answers (Customer Loyalty) Should care because positive word of mouth from satisfied customers. In social media intensive environment the positive WOM has become very important in many product categories. Seemingly Counterintuitive Idea: correct answers Pricing executives should draw attention to price they have paid for a product for service. LOGIC: Awareness of price paid ecour...