Form deprivation myopia - Study guides, Class notes & Summaries

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Introduction to Marketing Management 3101 Verified A+
  • Introduction to Marketing Management 3101 Verified A+

  • Exam (elaborations) • 14 pages • 2024
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  • Introduction to Marketing Management 3101 Verified A+ Marketing ️The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Needs ️states of felt deprivation Wants ️the form human needs take as they are shaped by culture and individual personality Demands ️Human was that are backed by buying power Market Offerings ️Some combination of products, services, information, or experiences off...
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M370 Midterm Exam Questions and Answers
  • M370 Midterm Exam Questions and Answers

  • Exam (elaborations) • 16 pages • 2024
  • M370 Midterm Exam Questions and Answers marketing - Correct Answer️️ -the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return needs - Correct Answer️️ -states of felt deprivation wants - Correct Answer️️ -the form human needs take as shaped by culture and individual personality demands - Correct Answer️️ -human wants that are backed by buying power market offerings - Correct Answe...
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MKTG 3340 Test 1 Orosy Terms Questions and Answers
  • MKTG 3340 Test 1 Orosy Terms Questions and Answers

  • Exam (elaborations) • 10 pages • 2023
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  • Marketing - A process by which companies create value for customers and build strong relationships in order to capture value from customers Needs - states of felt deprivation Wants - The form human needs take as shaped by culture and personality Demands - Human wants backed by buying power Market Offerings - A combination of products, services, info, or experiences offered to a market to satisfy a want or need Marketing Myopia - Paying more attention to the produ...
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MSP Final Exam 2024 Q & A
  • MSP Final Exam 2024 Q & A

  • Exam (elaborations) • 4 pages • 2024
  • MSP Final Exam 2024 Q & A
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Marketing 3101 Chapter 1 Verified Solutions
  • Marketing 3101 Chapter 1 Verified Solutions

  • Exam (elaborations) • 4 pages • 2024
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  • Marketing 3101 Chapter 1 Verified Solutions Marketing The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Needs States of felt deprivation Wants The form human needs take as they are shaped by culture and individual personality Demands Human wants that are backed by buying power Market Offerings Some combination of products, services, information, or experiences offered to a market to ...
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BMGT 355 Exam #1 (Chapters 1-2) Questions and Answers
  • BMGT 355 Exam #1 (Chapters 1-2) Questions and Answers

  • Exam (elaborations) • 6 pages • 2024
  • Marketing - Answer-The process by which companies engage customers, build strong customer relationships, and create customer value to capture value in return Aim of marketing - Answer-Create value for customers to capture value in return Two-fold goal of marketing - Answer-Attract new customers by promising superior value & to keep/grow current customers by delivering satisfaction Marketing mix - Answer-A set of marketing tools that work tg to engage customers, satisfy needs and build c...
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M370 Marketing ICORE Exam 1 Questions with Complete Solutions 2024
  • M370 Marketing ICORE Exam 1 Questions with Complete Solutions 2024

  • Exam (elaborations) • 5 pages • 2024
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  • M370 Marketing ICORE Exam 1 Questions with Complete Solutions 2024 Marketing - answercreating and capturing customer value. Marketing Myopia - answerThe mistake of paying more attention to a product a company offers, not on benefits and experiences produced by the product. needs - answerstates of felt deprivation demand - answerwants and buying power wants - answerThe form human needs take as they are shaped by culture and individual personality market - answerthe set of all actual and ...
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MKTG 3101 Midterm UConn (All Correct 100%)
  • MKTG 3101 Midterm UConn (All Correct 100%)

  • Exam (elaborations) • 10 pages • 2023
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  • marketing correct answers the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return; is an art- can generate strong emotions, clever marketing can capture your attention goal of marketing correct answers to deliver value and build profitable relationships needs correct answers states of felt deprivation; physical needs, social needs, and individual needs (for knowledge and self-expression) wants c...
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Marketing 301 Exam 1 PSU (A+ Graded)
  • Marketing 301 Exam 1 PSU (A+ Graded)

  • Exam (elaborations) • 7 pages • 2023
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  • State of deprivation (phys: food, warmth, safety; social: belonging, affection; individual: knowledge, self-expression) correct answers Need Form that needs take as they are shaped by culture and individual personality correct answers Want Wants backed by buying power correct answers Demand Goal of any business. correct answers Stay in business/Maximize revenue/Market share Why is marketing extra important? correct answers Only major whose sole purpose/reason for being is revenue. Al...
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Marketing 301 - Exam 1 (100% Correct)
  • Marketing 301 - Exam 1 (100% Correct)

  • Exam (elaborations) • 8 pages • 2023
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  • Marketing correct answers Process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Goals of Marketing correct answers 1. Attract new customers by promising superior value 2. Keep and Grow new customers by delivering satisfaction Needs correct answers States of felt deprivation. Wants correct answers The form human needs take as shaped by culture and individual personality. Demands correct answer...
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