Gsu mk 3010 - Study guides, Class notes & Summaries

MK 3010 1st Exam GSU with 100% Correct Answers 2023

marketing - ANSWER an organizational function and set of processes for creating, capturing, communication and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders exchange - ANSWER customer gives up time, money, and info; company gives up the good or service history of marketing - ANSWER product -> sales -> market -> value how to become value driven - ANSWER 1. share info across all business functions ...

Define marketing and identify the diverse factors that influence marketing actions. - ANSWER marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. this definition relates to 2 primary goals of marketing: discovering the needs of prospective customers and satisfying them. explain how marketing discovers and satisfies con...

MK 3010 1st Exam GSU with 100% Correct Answers 2023

personal selling is more appropriate than mass selling when: - ANSWER immediate feedback is desirable sales promotion activities: - ANSWER try to stimulate interest, trial, or purchase by final customers or others in the channel

Chapter 13 - ANSWER Promotion A receptionist at an obesity clinic has been asked by her manager to phone the customers periodically and inform them about when they should ideally have their next treatment and find out if they have been facing any medical conditions related to obesity. In this scenario, the clinic is most likely attempting to accomplish which of the following promotion objectives? - ANSWER Reminding Objective Of the various promotion objectives, the persuading objective mos...

MARKETING 3010 EXAM #3 QUESTIONS AND Answers

Mk 3010 Exam 1 Questions with 100% correct Answers

Marketing 3010 exam 2 with correct answers

marketing - Answer An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders marketing plan - Answer A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or pro forma income...