Mk 3010 - Study guides, Class notes & Summaries

PERSONAL SELLING - ANSWER direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - ANSWER communicating with large numbers of potential customers at the same time. ADVERTISING - ANSWER any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor. SALES PROMOTION - ANSWER those promotion activities—other than advertising, publ...

MK 3010 Exam 2 Chapters 6-10 & 12 Questions with correct Answers

Markup - ANSWER dollar amount added to the cost of products to get the selling price Markup (Percent) - ANSWER percentage of the selling price that is added to the cost to get the selling price Markup Chain - ANSWER the sequence of markups firms use at different levels in a channel - determines the price structure in the whole channel Average-Cost Pricing - ANSWER adding a reasonable markup to the average cost of a product

Chapter 13 - ANSWER Promotion A receptionist at an obesity clinic has been asked by her manager to phone the customers periodically and inform them about when they should ideally have their next treatment and find out if they have been facing any medical conditions related to obesity. In this scenario, the clinic is most likely attempting to accomplish which of the following promotion objectives? - ANSWER Reminding Objective Of the various promotion objectives, the persuading objective mos...

mk 3010 final exam study questions GSU with correct answers

Markup - ANSWER dollar amount added to the cost of products to get the selling price Markup (Percent) - ANSWER percentage of the selling price that is added to the cost to get the selling price Markup Chain - ANSWER the sequence of markups firms use at different levels in a channel - determines the price structure in the whole channel Average-Cost Pricing - ANSWER adding a reasonable markup to the average cost of a product Break-Even Analysis - ANSWER evaluates whether the firm will ...

business and organizational customers - ANSWER any buyers who buy for resale or to produce other goods and services purchasing managers - ANSWER buying specialists for their employers multiple buying influence - ANSWER several people share in making a purchase decision--perhaps even top management buying center - ANSWER all the people who participate in (or influence) a purchase requisiton - ANSWER a request to buy something purchasing specifications - ANSWER a written description...

marketing - ANSWER an organizational function and set of processes for creating, capturing, communication and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders exchange - ANSWER customer gives up time, money, and info; company gives up the good or service history of marketing - ANSWER product -> sales -> market -> value how to become value driven - ANSWER 1. share info across all business functions ...

marketing - ANSWER an organizational function and set of processes for creating, capturing, communication and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders exchange - ANSWER customer gives up time, money, and info; company gives up the good or service history of marketing - ANSWER product -> sales -> market -> value how to become value driven - ANSWER 1. share info across all business functions ...

PERSONAL SELLING - ANSWER direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - ANSWER communicating with large numbers of potential customers at the same time. ADVERTISING - ANSWER any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor. SALES PROMOTION - ANSWER those promotion activities—other than advertising, publ...