Mkt 3340 exam 2 - Study guides, Class notes & Summaries

MKT 3340 (Marketing Research) Exam #2 Final Exam Review Questions and Answers.

MKT 3340 Exam 2 Questions with Complete Answers

MKT 3340 (Marketing Research) Exam #2 Final Exam Review Questions and Answers

MKT 3340 Exam 1 Correct QuestioFormal definition of Marketing - ANSWER process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people The goal of marketing is - ANSWER exchange exchange - ANSWER people giving up something to receive something they would rather have What is the 4 P's of marketing - ANSWER price: exchanging value Place/ Distribution: Delivering value Promotion: communicating value Product: creati...

undifferentiated targeting strategy correct answersA strategy in which an organization designs a single marketing mix and directs it at the entire market for a particular product Variables for Segmenting Consumer Markets correct answers1. Demographic variables 2. Geographic variables 3. Psychographic variables 4. Behavioristic variables Sales Estimates correct answers Developing Sales Forecast correct answers Steps for Selecting a Target Market correct answers1. Identify the Appro...

MKT 3340 Final Exam Correct What is the nonprofit sector positioned well to be considered an expert source? - ANSWER 1. Level of purity 2. Less powerful 3. They help real people with real problems What are the five qualities of a good expert source? - ANSWER 1. Accessibility 2. Be Cooperative 3. Own a well understood Niche 4. Build a solid track record 5. Be trustworthy What are the biggest mistakes that nonprofits make? - ANSWER 1. Not doing your research: do your due diligence ...

MKT 3340 Final exam review correct 100% What is the Procedure for Drawing a sample? - ANSWER Step 1: Define the target population - Target population: Section you are interested in studying. Step 2: Identify the sampling frame. Step 3: Select a sampling procedure. Step 4: Determine the sample size. Step 5: Select the sample elements. Step 6: Collect the data from the designated elements Define Target population - ANSWER - Population is denoted by (N) - Researchers must be very c...

MKT 3340 Exam 1 Correct Questions Marketing - ANSWER the process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people. Exchange - ANSWER people giving up something to receive something they would rather have What is marketing? (in relation to value) - ANSWER 1. Creating Value (product) 2. Exchanging value (price) 3. Communicating value (promotion) 4. Delivering value (place) customer value - ANSWER the relatio...

MKT 3340 (Marketing Research) Exam #2 Final Exam Review Questions and Answers.