Mktg 201 Study guides, Class notes & Summaries

Mktg 201 BYU Swenson Midterm Review Exam 2024/2025

BCG Growth-Share Matrix correct answers Cash Cow - High market share, low market Growth Stars - High market share, high market growth ?'s - High market growth, Low market share Dog - Low market growth, low market share Corporate Strategy correct answers Asks the question - What businesses should we be in? Strategic Business Unit Strategy correct answers Asks - How do we compete effectively against the competitors? Functional Strategy correct answers strategy by which managers in spe...

MKTG 201 MIDTERM 2 BYU Exam Test with Verified Answers 1. Marketing Segmenta- tion 2. Criteria for Effective Segmentation 3. Effective Segmenta- tion--Measurable 4. Effective Segmenta- tion--Accessible 5. Effective Segmenta- tion--Durable 6. Effective Segmenta- tion--Substantial 7. Effective Segmenta- tion--Unique Needs 8. Ways to segment the market (from most useful to least) 9. Geographical Seg- mentation 10. Demographic Seg- mentation 11. Psycho-graphic Seg- mentation ...

Market segmentation is the process of grouping customers into relatively homogeneous sets or segments such that customers within a segment are similar to one another in: A. Age and psychographics B. Family and cultural situations C. Their frequency of purchase D. The way they respond to the marketing effort directed torward them E. Geographic location correct answers D. The way they respond to the marketing effort directed torward them Landyachtz recently launched a new Slide Glove for l...

BCG Growth Model correct answers Stars: High Market Growth Rate, High Market Share Ex: Amazon, Uber Cash Cows: Low Market Growth Rate, High Market Share Ex: Coca Cola Question Marks: High Market Growth Rate, Low Market Share Ex: Tesla Dogs: Low Market Growth Rate, Low Market Share Ex: Blackberry Path to Profitability correct answers First customers are grouped with people who respond to marketing efforts in a similar way which is called Segmentation. Then the company selects...

Mktg 201 BYU Swenson Midterm Review Exam Questions and AnswersMktg 201 BYU Swenson Midterm Review Exam Questions and Answers

gross income correct answers total amount in one year disposable income correct answers money left after taxes for necessities such as food, housing, clothings, transportation Discretionary income correct answers Money left after taxes and necessities Power of buyers correct answers they can demand lower prices Threat of substitutes correct answers firms lose profit due to lower priced substitute products Power of suppliers correct answers firms lost profit from higher prices of s...

Mktg 201 BYU Swenson Midterm Review Exam Questions and AnswersMktg 201 BYU Swenson Midterm Review Exam Questions and Answers

Marketing correct answers The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing entails an... correct answers Exchange 4 P's of marketing correct answers Product Price Place Promotion Product correct answers Creates value be developing a variety of offerings including goods, services, and ideas to satisfy customer needs. Pric...