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Zeithaml - Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Zeithaml? On this page you'll find 51 study documents about Zeithaml.

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CSI EXAM chapters 1, 5, 8, 9, 10 (5 same as chapter 2 in the fourth edition) CSI EXAM chapters 1, 5, 8, 9, 10 (5 same as chapter 2 in the fourth edition)

  • CSI EXAM chapters 1, 5, 8, 9, 10 (5 same as chapter 2 in the fourth edition)

  • Summary • 17 pages • 2022
  • Services Marketing book chapter 1,5,8,9,10 of the 3rd edition of the book > this is the same as the chapters 1,2,8,9,10 in the 4th edition. It has pictures and explanations from the powerpoints of the CSI module. I used a lot of examples in my summary to make the material more clear for you. Written in english, it is not too difficult to understand.
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Customer service insights summary Customer service insights summary

  • Customer service insights summary

  • Summary • 23 pages • 2022
  • Summary of all the chapters discussed during the classes for Customer service insights at BUAS year 3 in 2022.
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Exam (elaborations) Marketing 4280 (MARKETING4280) Test Bank for Services Marketing 6th Edition by Zeithaml (All Chapters)

  • Exam (elaborations) Marketing 4280 (MARKETING4280) Test Bank for Services Marketing 6th Edition by Zeithaml (All Chapters)

  • Exam (elaborations) • 859 pages • 2021
  • Exam (elaborations) Marketing 4280 (MARKETING4280) Test Bank for Services Marketing 6th Edition by Zeithaml (All Chapters)
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Test Bank for Services Marketing 6th Edition by Zeithaml (All Chapters)

  • Test Bank for Services Marketing 6th Edition by Zeithaml (All Chapters)

  • Exam (elaborations) • 859 pages • 2021
  • Test Bank for Services Marketing 6th Edition by Zeithaml Test Bank for Services Marketing 6th Edition by Zeithaml
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Test Bank for Services Marketing 6th Edition by Zeithaml (All 16 chapters complete, Answers at every chapter end) Test Bank for Services Marketing 6th Edition by Zeithaml (All 16 chapters complete, Answers at every chapter end)

  • Test Bank for Services Marketing 6th Edition by Zeithaml (All 16 chapters complete, Answers at every chapter end)

  • Exam (elaborations) • 859 pages • 2021
  • Available in package deal
    • Test Bank for Services Marketing 6th Edition by Zeithaml Test Bank for Services Marketing 6th Edition by ZeithamlChapter 01 Introduction to Services Multiple Choice Questions 1. In the simplest terms, _____ are deeds, processes, and performances. A. Attribut es B. Experienc es C. Service s D. Good s E. Benefit s 2. The maintenance contract offered by Sears on its Kenmore refrigerators, dishwashers, and microwaves is an example of a(n) _______. A. Servic e B. Experienc e C. A...
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Marketing management 324 summary ch1-ch9 Marketing management 324 summary ch1-ch9

  • Marketing management 324 summary ch1-ch9

  • Summary • 50 pages • 2022
  • Notes summarising chapter 1 to chapter 9 for Services Marketing 324. Special notes are included that highlight what is important for assessments.
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Summary Services Marketing - Integrating customer focus across the firm Summary Services Marketing - Integrating customer focus across the firm

  • Summary Services Marketing - Integrating customer focus across the firm

  • Summary • 8 pages • 2022
  • Summary Services Marketing - Integrating customer focus across the firm 4th edition.
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Services Marketing: Summary of Integrating Customer Focus Across the Firm Services Marketing: Summary of Integrating Customer Focus Across the Firm

  • Services Marketing: Summary of Integrating Customer Focus Across the Firm

  • Summary • 107 pages • 2020
  • Available in package deal
    • Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
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CSI EXAM 1, 5, 8, 9, 10 CSI EXAM 1, 5, 8, 9, 10

  • CSI EXAM 1, 5, 8, 9, 10

  • Summary • 17 pages • 2022
  • CSI exam chapters 1, 5, 8, 9, 10 (chapter 5 is the same as chapter 2 in the fourth edition of the book). A lot of pictures and examples are given in this summary. English is easy to understand.
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In-depth Summary of all Theories of Marketing Articles (6314M0185Y)

  • In-depth Summary of all Theories of Marketing Articles (6314M0185Y)

  • Summary • 102 pages • 2021
  • Content: Summary of all mandatory articles in the Theories of Marketing course. Topic 1: Marketing origins Narver&Slater (1990), The effect of a market orientation on business profitability, journal of marketing, October 1990 Slater and Narver (1998) Customer-led and market-oriented, let’s not confuse the two, strategic management journal, 19, p1001–1006 Current developments in marketing thinking Achrol &Kotler (2012), Frontiers of the marketing paradigm in the third millennium,...
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