A Framework for Marketing Management, Global Edition notes

Marketing (Weeks 1-3) Book Summary & Lecture Notes - GRADE 8,5 Last document update:   ago

Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

Marketing (Weeks 5-7) Book Summary & Lecture Notes - GRADE 8,5 Last document update:   ago

Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

Marketing Mid-Term summary Last document update:   ago

This is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.