A successful branding s Study guides, Class notes & Summaries

What is Entrepreneurship? CORRECT ANSWER Setting up a business with the aim to make a profit. You need to create a legal structure for your small business. You would like some of the benefits enjoyed by large corporations, but do not want to be taxed twice. You have four partners who will be shareholders. None of you plan to sell your ownership shares to the public, but do not want to be protected from business liabilities. Which legal structure should you set up for your business? CORRECT AN...

Chapter 1 Contemporary Marketing 1) The American Marketing Association’s updated definition of marketing is a process that identifies a need and then offers a means of satisfying that need. Answer: FALSE Diff: 2 Type: TF Page Ref: 4 Skill: Recall LO: 8 2) Organizations that concentrate on what they are capable of producing follow a marketing orientation. Answer: FALSE Diff: 2 Type: TF Page Ref: 6 Skill: Recall LO: 3 3) An organization that focuses on selling more...

Chapter 3 - The Evolution of Promoting and Advertising Brands TRUE/FALSE 1. A capitalistic system, ensures the emergence of advertising. ANS: F DIF: Easy REF: p. 77 OBJ: 3-1 TYP: Knowledge 2. Advertising is essential to the competition for resources in a capitalistic system because it is a critically important tool that informs and persuades consumers about their choices. ANS: T DIF: Moderate REF: p. 77 OBJ: 3-1 TYP: Comprehension 3. The Industrial Revolution led to mass production of adv...

Comm 200 Final 104 Questions with Answers 2023 1) What is a Money Pit of Wasted Resources according to the author? Explain his reasoning - CORRECT ANSWER A money pit of wasted resources is advertising. Advertising is this, because traditional advertising is generally so wide and broad that it is ineffective. You can try to target your audience on TV, but you will not reach all. 1)What is Interruption Marketing? Please provide an example. Do you agree with the author's views on Interru...

What kind of culture includes intangibles like beliefs, attitudes, and values? Implicit What should be considered prior to terminating a long-term employee who has been previously successful? Transfer What is the primary reason to develop workforce diversity programs? Increase productivity What are the five compensable factors? SEWRS (supervision, effort, working conditions, responsibility, skills) What financial benefit does an employer reap in providing incentiv...

Strategic Management, 4e (Rothaermel) Chapter 1 What Is Strategy? 1) A good strategy is a set of actions that enables a firm to achieve its own internal goals without regard to the external environment. 2) The following statement by the chief executive of SunStar movie studio is an effective strategy: "We will produce the greatest films of the 21st century." 3) A vision describes in broad, inspirational terms what an organization hopes to accomplish in the future. 4) A mission d...

NALP Practice Test Questions/61 Questions and Answers/100% Correct The implementation and use of a resident portal can increase the effectiveness of the staffs: A. Adherence to fair housing laws. B. Lead response time and closing rates. C. Communication with the apartment community. D. Social media use and relationship marketing efforts. - Correct Answer -C. Communication with the apartment community. A sales strategy and presentation with which focus is MOST likely to increase a leasi...

SHRM CERTIFICATION EXAM REVIEW What kind of culture includes intangibles like beliefs, attitudes, and values? - answerImplicit What should be considered prior to terminating a long-term employee who has been previously successful? - answerTransfer What is the primary reason to develop workforce diversity programs? - answerIncrease productivity What are the five compensable factors? - answerSEWRS (supervision, effort, working conditions, responsibility, skills) What financial benefit does...

ESB Exam One (GMETRIX) (Entrepreneurship and Small Business Study Set) 2024 What is Entrepreneurship? - Answer ️️ -Setting up a business with the aim to make a profit. You need to create a legal structure for your small business. You would like some of the benefits enjoyed by large corporations, but do not want to be taxed twice. You have four partners who will be shareholders. None of you plan to sell your ownership shares to the public, but do not want to be protected from business l...

What kind of culture includes intangibles like beliefs, attitudes, and values? Correct Answer-Implicit What should be considered prior to terminating a long-term employee who has been previously successful? Correct Answer-Transfer What is the primary reason to develop workforce diversity programs? Correct Answer-Increase productivity What are the five compensable factors? Correct Answer-SEWRS (supervision, effort, working conditions, responsibility, skills) What financial benefit does a...