Aaker - Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Aaker? On this page you'll find 35 study documents about Aaker.
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Summary Strategic Marketing - 2016/2017
- Summary • 72 pages • 2018
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A summary of all the chapters covered in the Strategic Marketing course, MSc Management, VUB, 2016-2017. Book: Strategic Market Management - Global Perspectives - David A. Aaker Damien McLoughlin
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Summary papers for International Marketing 2016/2017
- Summary • 27 pages • 2017
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Summary of the papers for International Marketing Levitt, the globalization of markets De Mooij, Covergence and divergence in consumer behavior Anould & Mohr, Dynamic transformations for base-of-the-pyramid market clusters Sheth, Impact of emerging markets on marketing Douglas & Craig, Convergence and Divergence: developing a semiglobal marketing strategy Jain, Standardization of international marketing strategy Steenkamp & de Jong, A global investigation into the constellation of consumer attit...
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Strategic Market Management Summary (1-15)
- Summary • 55 pages • 2015
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Summary of Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, and 15 of the book ''Strategic Market Management''.
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Strategic Market Management Summary (1-15)
- Summary • 55 pages • 2015
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Strategic Market Management Summary (1-15)
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Strategic Market Management Summary (Key Learnings)
- Summary • 5 pages • 2015
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Strategic Market Management Key Learnings
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