Adv 318 - Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Adv 318? On this page you'll find 101 study documents about Adv 318.
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ADV 318J DUDO EXAM 1 | 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 9 pages • 2024
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ADV 318J DUDO EXAM 1 | 100% Correct 
Answers | Verified | Latest 2024 Version
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ADV 318J Wilcox Exam 1 - Chapter 4 | Questions and Correct Solutions | Latest update 2024/2025 | Graded A+
- Exam (elaborations) • 16 pages • 2024
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ADV 318J Wilcox Exam 1 - Chapter 
4 | Questions and Correct Solutions | 
Latest update 2024/2025 | Graded 
A+ 
Pros of advertising - Answer -1) Advertising informs 
2) The economic effects of advertising lower the cost of products 
3) Advertising addresses a wide variety of basic human needs 
4) Advertising only reflects society's priorities 
5) Advertisers are showing much more sensitivity 
6) Advertising is a source of fulfillment and liberation7) Advertising is Democratic art 
8) Advertising...
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ADV 318J Test 1 Questions | 100% Correct Answers | Verified | Latest 2024 Version
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Brand promotion can be identified as... - the coordination of various promotional tools to create 
widespread brand exposure. 
The two major components of the mass-mediated communication model are what? - 
1. production 
2. reception 
Brad and his wife, Carla, are watching a commercial they have never seen before. Brad thinks the 
commercial is humorous, however Carla does not and finds it uninteresting. This example illustrates.. - 
that ads are interpreted differently based on a person's exp...
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ADV 318J Test 1 Questions | 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 5 pages • 2024
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ADV 318J Test 1 Questions | 100% Correct 
Answers | Verified | Latest 2024 Version
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ADV 318J Exam 2 (Wilcox) 2023 with 100% complete solutions
- Exam (elaborations) • 14 pages • 2023
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American Advertising Federation (AAF) correct answersmaintains the "Advertising Code of American Business" 
 
Advertising Code of American Business correct answers-truth 
-responsibility 
-taste and decency 
 
American Association of Advertising correct answers-maintains a "Standard of Practices" 
-the "4 A's" 
 
The National Advertising Division (NAD) [of Better Business Bureaus] correct answers-investigates dishonest advertising on a consumer's behalf 
-contacts an offending advertiser...
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ADV 318J Wilcox Exam 1 - Chapter 3 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 15 pages • 2024
- Available in package deal
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ADV 318J Wilcox Exam 1 - Chapter 
3 | Questions and Correct Solutions | 
latest Update 2024/2025 | Graded 
A+ 
(T/F) Advertising is a product of modern times and modern media - 
Answer -True 
Advertising came into being because of these four major factors: - 
Answer -1) The rise of capitalism 
2) The Industrial Revolution 
3) The Emergence of Modern Branding 
4) The rise of modern mass media 
(T/F) One of the tools used to stimulate demand is advertising - Answer 
-TrueThe Industrial Revolution ...
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ADV 318J- exam 1 test, ADV 318J Exam 1 (Wilcox) | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 33 pages • 2024
- Available in package deal
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ADV 318J- exam 1 test, ADV 318J 
Exam 1 (Wilcox) | Questions and 
Correct Answers | Latest Update 
2024/2025 | Graded A+ 
the research studies presented in class supported the general notion 
that cigarette advertising: - Answer -was important to brand preference 
and was not related to overall increases in consumption 
most people in the US say they like advertising because - Answer - 
advertising is fun, it helps them with product information, it supports 
the media they use 
advertising has b...
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ADV 318J Wilcox exam-4 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 13 pages • 2024
- Available in package deal
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ADV 318J Wilcox exam-4 | Questions 
and Correct Solutions | latest Update 
2024/2025 | Graded A+ 
Which of the following is not a component of the IBC strategy? - Answer 
-Testing 
Media 
Creative 
Budgeting 
ALL OF THE ABOVE are components of the IBC strategy 
Which of the following is not helpful in determining a good ad concept? 
- Answer -Will it work on a billboard? 
According to the richards richards group, ____ is currently the leader is 
US digital ad 
spending - Answer -Google 
Accordin...
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ADV 318J: Exam 2 (Wilcox) Test | Questions and Correct Answers | latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 12 pages • 2024
- Available in package deal
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ADV 318J: Exam 2 (Wilcox) Test | 
Questions and Correct Answers | 
latest Update 2024/2025 | Graded 
A+ 
account planner - Answer -in an advertising agency, the professional 
who synthesizes all relevant consumer research and uses it to help the 
team design a coherent advertising strategy for a client's brand or 
product 
account services - Answer -a team of agency managers that identifies 
the benefits a client's brand offers, its target audiences, and the best 
competitive positioning, and ...
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ADV 318J PASSED Exam Questions and CORRECT Answers
- Exam (elaborations) • 11 pages • 2024
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Advertising is - a business, an art form, an institution, a cultural phenomenon 
Advertising must - be paid for 
be delivered to an audience via mass media 
be attempting persuasion 
Integrated brand promotion - 1. is a process 
2. uses a wide range of promotional tools that have to be evaluated and scheduled 
3. all tools need to work together 
4. widespread brand exposure
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