Bus 508 Study guides, Class notes & Summaries

Bus 508 Week 7 discussion1 Customer-Driven Marketing” • From Case Study 11.3, assess ZipCar’s marketing strategy with universities. In extending this model, analyze the direction ZipCar has gone with this marketing strategy and its goal of supporting a sustainable environment. Provide examples with your response. 100-150 words. ANSWER:   Zip car has used its marketing strategy very simply. It has sent out information to the target market especially to the student and f...

Bus 508 Five Guys Burgers and Fries Ingredients for Success” Enumerate three factors that contributed to Five Guys’ success in such a short time and what effect, if any, external markets had on these factors. ANSWER:   Five Guys is a fast food restaurant chain selling burgers, hot dogs and French fries located in Unites States. Company unique selling proposition is to be simple or stick to basic i.e. sticks to quality, customer satisfaction, employee growth and retention....

BUS 508 week4 Assignment 2 Competitive Strategies Choose an industry in which two or more companies has historically competed to maintain a significant share of the marketplace. These could include: Coca-Cola and Pepsi-Cola, Apple and Microsoft, GM and Ford Motor Company, or any other well-known pair of competitors. Write a three to four (3-4) page paper in which you: 1. Determine how each corporate culture differs from the other. 2. Analyze three (3) ways that each unique culture ...

BUS 508 week4 Assignment 2 Competitive Strategies Choose an industry in which two or more companies has historically competed to maintain a significant share of the marketplace. These could include: Coca-Cola and Pepsi-Cola, Apple and Microsoft, GM and Ford Motor Company, or any other well-known pair of competitors. Write a three to four (3-4) page paper in which you: 1. Determine how each corporate culture differs from the other. 2. Analyze three (3) ways that each unique culture ...

Bus 508 Promotion and Pricing Strategies Evaluate the situation of the Southwest airlines organization. Create a program outlining steps the organization might take to build better public relations. ANSWER:   The Southwest airlines have to create good public relation in order to survive in the market which can be done by various methods like promotion, pricing etc. Pubic relation is a way of communication with the customers which gives message about the company’s product or service...

Bus 508 Growth of Small Business Compare and contrast three different types of entrepreneurs and state which you are most likely to emulate should you begin a small business. Assess the impact of globalization and information technology on the creation of small businesses. ANSWER:   The two primary drivers of globalization are market drivers and cost drivers. The market driver of globalization includes understanding of common customer needs including international custom...

Bus 508 Week.10 discussion.1 Financial Management Your new small business has really grown, but now it needs a substantial infusion of capital. A venture capitalist firm has agreed to invest the money you need. In return, the venture capitalist firm will own 75 percent of the business, and you will be replaced as CEO by someone chosen by the venture capitalist. You will retain the titles of founder and chairman of the board.  Analyze the benefit of taking the money versus losing control over...

Bus 508 week 1 discussion The Entrepreneurial Spirit” • The entrepreneurial spirit fuels growth in the U.S. economy. discuss the founder’s vision for the starbucks company and how it has been realized over the years. Identify three characteristics of the founder’s vision that could be transferred to similar companies to improve their profitability. ANSWER:   The founder’s vision of starbucks has been a huge success from a single store to stores now in eve...

Bus 508 Week.10 discussion.1 Financial Management Your new small business has really grown, but now it needs a substantial infusion of capital. A venture capitalist firm has agreed to invest the money you need. In return, the venture capitalist firm will own 75 percent of the business, and you will be replaced as CEO by someone chosen by the venture capitalist. You will retain the titles of founder and chairman of the board. Analyze the benefit of taking the money versus losing control over y...