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CPCA Exam- Basic industry knowledge Questions With Complete Solutions • When looking at channel dynamics which one of these statements best describes the grocery channel? - answerGrocery stores have higher operating expenses creating higher overhead resulting in tighter margins and higher prices • Which of the following best describes why channel blurring is occurring in our industry? - answerAll of the above: increasing growth of alternative store formats, increased competition for c...

CMA Certification - CPCA EXAM Questions With Complete Solutions Which of the following statements describes a product that is incremental? - answerA product that adds variety of choice relative to other existing products Basic Industry Knowledge - answer which of the following is not a specific trend in category management - answerindustry consolidation what is in store merchandising materials used to catch shoppers attention - answerPOP When looking at channel dynamics which one of thes...

1- Category management CPCA Practice Exam Questions With 100% Correct Answers What are 3 business measures to be attached to any data source? - answerProduct, geography, time period. All data should be cited. Where should destination categories be placed in store and why? - answerWhere the retailer wants shoppers to go. Force them to pass buy impulse categories on the way, helping to drive higher margin impulse buys. A high % of retailer resources are allocated to categories with this ro...

1- Category management CPCA Practice Exam Questions Correctly Verified To Score A+ What are 3 business measures to be attached to any data source? -Answer-Product, geography, time period. All data should be cited. Where should destination categories be placed in store and why? -Answer-Where the retailer wants shoppers to go. Force them to pass buy impulse categories on the way, helping to drive higher margin impulse buys. A high % of retailer resources are allocated to categories with th...

CPCA Practice Test Exam Questions With Complete Solutions 1. Is the acronym GMROI important to the practice of category management? - answerNo 1. Is the acronym DSD in-store merchandising materials used to catch shopper's attention? - answerNo 1. Does referring to a product as incremental mean that the product is unavailable at the shelf or point of purchase? - answerNo 1. Which one of these statements best represents an attribute of a Club store? - answer1. a. Club stores offer a bette...

CPCA Exam- Basic industry knowledge Questions With Complete Solutions • When looking at channel dynamics which one of these statements best describes the grocery channel? - answerGrocery stores have higher operating expenses creating higher overhead resulting in tighter margins and higher prices • Which of the following best describes why channel blurring is occurring in our industry? - answerAll of the above: increasing growth of alternative store formats, increased competition for c...

CMA Certification - CPCA EXAM Questions With Complete Solutions Which of the following statements describes a product that is incremental? - answerA product that adds variety of choice relative to other existing products Basic Industry Knowledge - answer which of the following is not a specific trend in category management - answerindustry consolidation what is in store merchandising materials used to catch shoppers attention - answerPOP When looking at channel dynamics which one of thes...

1- Category management CPCA Practice Exam Questions With 100% Correct Answers What are 3 business measures to be attached to any data source? - answerProduct, geography, time period. All data should be cited. Where should destination categories be placed in store and why? - answerWhere the retailer wants shoppers to go. Force them to pass buy impulse categories on the way, helping to drive higher margin impulse buys. A high % of retailer resources are allocated to categories with this ro...

CPCA Practice Test Exam Questions With Complete Solutions 1. Is the acronym GMROI important to the practice of category management? - answerNo 1. Is the acronym DSD in-store merchandising materials used to catch shopper's attention? - answerNo 1. Does referring to a product as incremental mean that the product is unavailable at the shelf or point of purchase? - answerNo 1. Which one of these statements best represents an attribute of a Club store? - answer1. a. Club stores offer a bette...

CPCA Practice Exam Questions With 100% Correct Answers Why is "channel blurring" occurring in the retail industry? -Answer-All of these are correct. Channel blurring is occurring because of many changes in the retail industry - all of the traditional channel rules are being broken! Dollar Stores have begun to appeal to high income families in the United States and Canada. Why is this happening? -Answer-Low prices on certain items are important to some upscale families. Which of the fol...