Hubspot certification Study guides, Class notes & Summaries

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Traditional marketing Companies focus on finding customers by getting their marketing message in front of as many people as possible. Channels like billboards, TV ads, and cold calling. 2 fundamental problems: -technology is making these techniques less effective and more expensive -traditional marketing is interruptive and marketer-centric Inbound marketing Alternative to interruptive or outbound marketing. -All about empowering visitors, leads and customers with helpful, relevan...

True or False? Your CRM Database is available to only the marketing team so that contact information is not shared between the sales and service teams. - correct answer False! Your CRM helps you share and streamline information across all teams. Which tool exemplifies the all-in-one approach to reporting on your marketing performance? - correct answer Campaigns A campaign is what ties the tools and your marketing efforts together to help you reach and report on a specific goal...

When deciding on naming conventions for your CMS assets, what do you need to make sure of? -The names are descriptive. -You and your team agree on a single system. -You stick to it. -All of the above correct answers All of the above What happens when you clone a landing page in HubSpot? -HubSpot creates a duplicate draft version of the page and adds the word "Clone" at the end of the original name. -HubSpot creates a duplicate published version of the page and adds the word "Clon...

All of the following are content marketing practices EXCEPT: technical SEO Which best describes the content marketing and inbound marketing relationship? success relies on both as each serves a different function Fill in the blank: To effectively tell your business' story, you need ________________. a mission with supporting values Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what...

Content Marketing - ANSWER A strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action. The art of communicating with your prospects and customers without having to sell to them. 1st Sign of Content Marketing - ANSWER 4200 B.C. Content - ANSWER the message your content marketing strategy delivers Inbound Methodology - ANSW...

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