Macroenvironment - Study guides, Class notes & Summaries

WGU C483 Principles of Management Questions and Answers 100% Verified Organizations that are affected by, and that affect, their environment. - Answer- Open Systems Goods and services organizations take in and use to create products or services. - Answer- Inputs The products and services organizations create. - Answer- Outputs All relevant forces outside a firm's boundaries, such as competitors, customers, the government, and the economy. - Answer- External Environment The immediate en...

Strategy is management's plan for operating the organization over the long term. Beckham (2016) describes strategy as a plan for getting from the present to a point in the future with uncertainty and resistance to change. With the dynamic changes that occur in the healthcare industry, this definition is appropriate. The goal of a strategy is to achieve a competitive advantage. The process of crafting a strategy consists of these elements: 1. Mission and vision statements 2. Performance obje...

Why is it important for managers to understand the environmental forces that act upon their organizations? - -Without this understanding, organizations tend to miss opportunities or make poor decisions. Which of the following refers to the immediate environment surrounding a firm, including suppliers, customers, rivals, and new entrants? - -competitve environment Michael Porter, a noted authority on strategic management, said that successful managers - -act in ways that shape or change the...

What are the three factors that affect consumers microenviroment, illustrate how they affect it correct answers company capabilities: need to match competencies with customer needs competition: can affect purchasing options corporate partners: can deliver/not deliver on company promises List the factors in the firm's macroenvironment correct answers CDSTEP 1. culture 2. demographics 3. social/natural trends 4. tech advances 5. economic situiaton 6. Political/legal environment What...

Marketing - Answer-managing profitable customer relationships Goals of Marketing - Answer-1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Need - Answer-state of felt deprivation (physical, social, individual) Want - Answer-a form that a human need takes as shaped by culture, individual personality, and marketers Demand - Answer-wants + buying power Market - Answer-the set of all actual and potential buyers of a pr...

MKTG 2500 WMU EXAM #1 QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED marketing objectives "what" needs to happen; specific, measurable, time-sensitive marketing strategies "how" the objectives are going to be accomplished, without getting into specifics marketing tactics specific elements of the plan that will deliver the strategy and achieve the objectives market segmentation dividing the markets into segments of customers target marketing which segments to go afte...

MKTG 3340 - Ch. 3 Question and answers 2024 verified to pass marketing environment - correct answer includes the actors and forces outside marketing that affect management's ability to build and maintain successful relationships with target customers macroenvironment - correct answer the larger societal forces that affect the microenvironment - demographic, economic, natural, technological, political, and cultural forces microenvironment - correct answer consists of the actors close to ...

WGU C483 Principles of Management Questions and Answers 100% Verified Organizations that are affected by, and that affect, their environment. - Answer- Open Systems Goods and services organizations take in and use to create products or services. - Answer- Inputs The products and services organizations create. - Answer- Outputs All relevant forces outside a firm's boundaries, such as competitors, customers, the government, and the economy. - Answer- External Environment The immediate en...

Marketing Simulation exam 2023 study guide with complete solution @ stuvate-stuvia usa - *edit* [Ignore chapter numbers. Instead search for the simulation title.] - Unformatted text preview: Principles of Marketing Simulations: Chapters 1, 2, 3, 5, 6, 8, 9, 10, 11, 12, 13, 14,17, 18, 19 Mymarketinglab pearson PLEASE NOTE : EACH SIMULATION IS NOT PERFECT AND WILL HAVE THE SCORE I ACHIEVED ON IT ABOVE THE SIMULATION. YOU CAN USE THIS INFORMATION AND DEDUCTIVE REASONING TO TRY TO IMPROVE YOUR...

MKTG 3340 - Ch. 3 Prep Exam 2024. marketing environment - correct answer includes the actors and forces outside marketing that affect management's ability to build and maintain successful relationships with target customers macroenvironment - correct answer the larger societal forces that affect the microenvironment - demographic, economic, natural, technological, political, and cultural forces microenvironment - correct answer consists of the actors close to the company that affect its...