Mba 706 exam 2 - Study guides, Class notes & Summaries

MBA 706 Exam Study Guide 2- Dr. Saleh-Questions and Answers 100% Solved

Culture - ANSWER-a way of life among a group of people; the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next. Reference Group - ANSWER-all the groups that have a direct or indirect effect on a person's beliefs, decisions, and behavior - family the most influential one Opinion Leader/Influencer - ANSWER-a person who offers informal advice or information ...

Segmentation and Target Marketing - Answer: Consider markets as individuals, institutions, or a group of people Have similar needs that can be met by a specific offering Aim to identify specific customer needs and design marketing programs to satisfy those needs Firms must comprehensively: Understand current and potential customers Know customer motivations, behaviors, needs and wants Marketers must comprehend and define consumer needs better to help attain success Easier for marketers to ma...

Culture - ANSWER-a way of life among a group of people; the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next. Reference Group - ANSWER-all the groups that have a direct or indirect effect on a person's beliefs, decisions, and behavior - family the most influential one Opinion Leader/Influencer - ANSWER-a person who offers informal advice or information ...

MBA 706 Exam Study Guide 2- Dr. Saleh questions and answers verified answers||Latest 2024/2025

QUESTIONS AND ANSWERS

Culture - ANSWER-a way of life among a group of people; the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next. Reference Group - ANSWER-all the groups that have a direct or indirect effect on a person's beliefs, decisions, and behavior - family the most influential one Opinion Leader/Influencer - ANSWER-a person who offers informal advice or information ...

MBA 706 - DARRAT (EXAM 2) questions and answers verified answers||Latest 2024/2025

Targeting - ANSWER-- Selection of ideal customer segments - Serve the segments whose needs match the firms abilities Why target? - ANSWER-- Better serve customers - Not a one size fits all Targeting Methods - ANSWER-- Top Down - Bottom Up Top Down - ANSWER-- Strategic - Understand the firms resources, strengths, weaknesses, personalities, etc. - "Does this market fit who we are?" Bottom Up - ANSWER-- Profitability - Current market size, anticipated growth, competition, behavior, expe...

MBA 706 MINSEONG KIM EXAM 2QUESTIONS WITH 100% CORRECT ANSWERS