Mkt 315 quiz Study guides, Class notes & Summaries

MKT-315 Topic 3 Quiz Exam Questions and Answers (2022/2023) (Verified Answers)

MKT-315 TOPIC 3 QUIZ 1. By the offended look on the foreign company representative’s face, it was obvious that Alex had ignored the __________ of that country. Cultural exclusives 2. Some of the reasons that make people decide what to buy are: Personal, situational, psychological, and social interactions 3. The purchases that involve the reordering of goods or services already under contract is: Straight buy 4. The United States decides to restrict annual imports of paper products. Th...

MKT-315 Topic 6 QuizAdding new channels in a multichannel distribution system provides the following advantage: - correct answer It expands market and sales coverage When a company arranges two or more marketing channels to target one or more customer segments, it is called a(n) ________ system. - correct answer Multichannel distribution A "supply chain" is thought of as limited because it: - correct answer Implies that planning commences with raw materials and factory capacity Ind...

Because of ----, businesses are forced to be competitive:  Both internet and E-commerce 2 Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to:  Make a profit  3 An income gained from business activities, this term means the gross (before taxes, expenses, etc.):  Revenue  4 The point with the largest vertical distance between the total revenue and total costs represents the point at which:  Production is optimized and profit...

Which is NOT a key Strategic decision in formulating a marketing plan Identification of the situation Government Regulation suppliers competitors the economy business trends finances and the weather are External Factors Marketing includes which of the following activities Pricing a Product Social factors include Demographics culture and norms Which of the following is not an economic factor Customer's data The process of gathering information about even...

MKT-315 GCU Quiz Questions With Verified Answers

Week 2 Quiz 1.Demographics, trends, buying habits, competition, and industry environments are the part of: 2. Geographic segmentation narrows the market by: Location 3. Psychographic segmentation narrows segments of the market by: Act and thinking of customer 4. The Likert scale comes under: Quantitative Research 5. Which is the proper sequence of the marketing research process: Identify the Problem - Develop the Research Plan - Conduct Research - Analyze Data and Report Findings - Ta...

 ________ conflict can occur when management at Eat and Run Restaurants disagree about specific discount rates for high school students.  Horizontal  2 An intensive distribution strategy would be best implemented for these products.  Soft drinks  3 What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons?  Direct  4 When a company arranges two or more marketing channels to target one or ...

more customer segments, it is called a(n) ________ system.  Multichannel distribution  5 An exclusive distribution strategy