Touchpoints Study guides, Class notes & Summaries
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DECA - PBM exam 2023 with 100% correct answers
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Touchpoints 
all of the opportunities that a company has to connect with its customers and reinforce its brand value 
 
 
 
Retailing 
selling products 
 
 
 
trademarks 
symbols, designs, or words used by producers to identify goods or services 
 
 
 
cultural imperialism 
Businesses in some countries, especially more developed ones, may have an attitude that their approach, tastes, or preferences are "better" than those of other countries, particularly less developed ones 
 
 
 
authoritaria...
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UGBA 10 Marketing Exam Questions Correctly Answered 2024.
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UGBA 10 Marketing Exam Questions Correctly Answered 2024. 
Old Spice - correct answer Example of how an ad became part of a cultural conversation. 
 
Marketing definition - correct answer Marketing is the process of creating value for customers and building strong customer relationships in order to capture value ($$) from customers in return 
 
Touchpoints - correct answer places where the consumer interacts with the company. examples: reputation, advertising, price, reviews, post purchase servi...
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UGBA 10 Marketing Module Correctly Answered Test 2024.
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UGBA 10 Marketing Module Correctly Answered Test 2024. 
Marketing (Value creation and Capture) - correct answer Marketing is the process of creating value for customers and building strong customer relationships in order to capture value from customers in return 
 
Building Relationships thru Touchpoints - correct answer 1. Nike running app" interact with consumers and building new touchpoint, Nike stays top-of-mind with digital-savvy consumers 
2. My Starbucks Barista: siri-like virtual assist...
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MKTG 3340- Quiz 2 Correctly And Clearly Solved 2024.
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MKTG 3340- Quiz 2 Correctly And Clearly Solved 2024. 
Which stage of the purchase decision process is the Farmer's Dog brand trying to influence, with their commercial about fresh dog food? - correct answer Purchase decision 
 
What are consumer touchpoints? - correct answer Marketer's product, service, or brand contacts with a consumer from start-to-finish in the purchase decision process. 
 
Match the following items: Insights and Implications - correct answer Insights: What you learned, Imp...
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UGBA 10 Marketing questions with complete solution 2023/2024
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UGBA 10 MarketingOld Spice - correct answer Example of how an ad became part of a cultural conversation. 
 
Marketing definition - correct answer Marketing is the process of creating value for customers and building strong customer relationships in order to capture value ($$) from customers in return 
 
Touchpoints - correct answer places where the consumer interacts with the company. examples: reputation, advertising, price, reviews, post purchase services, website, etc. 
 
Nike's touchpoint -...
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MKTG 3340- Quiz 2 Review Practice Test 2024.
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MKTG 3340- Quiz 2 Review Practice Test 2024. 
Which stage of the purchase decision process is the Farmer's Dog brand trying to influence, with their commercial about fresh dog food? - correct answer Purchase decision 
 
What are consumer touchpoints? - correct answer Marketer's product, service, or brand contacts with a consumer from start-to-finish in the purchase decision process. 
 
Match the following items: Insights and Implications - correct answer Insights: What you learned, Implication...
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Salesforce Data Cloud Certification Preparation Exam with merged Answers
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Which three ways can Salesforce Data Cloud support the Customer 360 Experience? 
A. Create unified customer profiles across all touchpoints by connecting identities, engagement data, 
customer orders, loyalty, and marketing journeys. 
B. Auto-convert all of your data across your IT Ecosystem into insightful and meaningful information 
with no intervention. 
C. Capture and unify data from anywhere with a high-scale data ingestion service. 
D. Be able to analyze your data with Salesforce Core Re...
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Google Analytics Individual Qualification Exam Answers
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Google Analytics Individual Qualification Exam Answers 
What feature collects company-specific data such as Member Status? 
A. Custom Filter 
B. Event Tracking 
C. Custom Dimension 
D. Custom Metric 
C. Custom Dimension 
Which kinds of hits does Google Analytics track? 
A. Pageview 
B. Event 
C. Transaction 
D. All of the above 
D. All of the above 
To recognize users across different devices, what feature must be enabled? 
A. Audience Definitions 
B. Attribution Models 
C. Google Ads Linking 
D...
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Google Analytics Individual Qualification Exam fully solved 2023
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Google Analytics Individual Qualification ExamWhat feature collects company-specific data such as Member Status? 
 
A. Custom Filter 
B. Event Tracking 
C. Custom Dimension 
D. Custom Metric - correct answer C. Custom Dimension 
 
Which kinds of hits does Google Analytics track? 
 
A. Pageview 
B. Event 
C. Transaction 
D. All of the above - correct answer D. All of the above 
 
To recognize users across different devices, what feature must be enabled? 
 
A. Audience Definitions 
B. Attribution ...
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Mar 4803 Final || with A+ Guaranteed Solutions.
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Starbucks built an experience that focused on the coffee experience including specialized coffee, conversation, and community. This is an example of: 
unique selling propositon 
a digital consumer experience 
a frame of reference 
none of these answers correct answers unique selling proposition 
 
Who creates and approves the vision statement? 
CEO 
employees 
CEO, employees, and board 
CEO and board correct answers ceo and board employees 
 
Which of the following makes up the Coca-Cola brand?...
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