Wilcox - Study guides, Class notes & Summaries

What is the most important focus when presenting the Book of Mormon? - The person you're giving it to. He talked about when you are giving a BoM to someone you should focus on the person and why you are grateful for them and should spend the majority of your inscription letter on that and then share a simple testimony Main purposes outlined on the title page - -Show great things the Lord hath done -Know covenants -Convince all that Jesus is the Christ -May be found spotless/holy Autho...

ADV 318J- exam 1 test, ADV 318J Exam 1 (Wilcox) | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+ the research studies presented in class supported the general notion that cigarette advertising: - Answer -was important to brand preference and was not related to overall increases in consumption most people in the US say they like advertising because - Answer - advertising is fun, it helps them with product information, it supports the media they use advertising has b...

ADV 318J Exam 2 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ American Advertising Federation (AAF) - Answer -maintains the "Advertising Code of American Business" Advertising Code of American Business - Answer --truth -responsibility -taste and decency American Association of Advertising - Answer --maintains a "Standard of Practices" -the "4 A's" The National Advertising Division (NAD) [of Better Business Bureaus] - Answer --investigates di...

mobile marketing correct answersthe new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing advertising correct answers-a communications process/identified source using paid media to reach a selected audience with a persuasive message Criteria: -paid for -delivered via mass media -attempting persuasion *does not include PSAs (noncommercial) Integrated Brand Promotion correct answersprocess of using a wide range of promotional tools that w...

Psychographics emphasizes correct answersactivities, interests, and opinions (AIOs) Psychographics created 1960 to give insight into correct answersconsumer motivation The AIO approach usually results in correct answerslifestyle segmentation Psychographics example for one product category correct answersPillsbury "What's Cookin" For more that one product category use correct answersVALS segments (Values and Lifestyles) VALS system developed by ? and marketed by ? correct answer...

Definition of a Parable - stories using common, everyday elements to teach spiritual/moral lessons What is represented by soils, seed, and sower in the parable of the sower - soils = different types of people and the state of their hearts seed = the gospel sower = Christ and his servants (missionaries) What is represented by the barn in the parable of the wheat and the tares - the temple Meaning of the Phrase seventy times seven in the parable of the unmericiful servant - the numeral 7 me...

1. agency review process 2. competitive rivarly 3. American Advertising Federation 4. Ammerican Association of ADV 5. Better Business Bureaus 6. Regulation by media correct answersself regulation Legal department that reviews ads to make sure they follow the law Internal approval cycle to make sure that what an ad agency says about firm's product is informed and accurate correct answersAgency review process Carefully spell out consumers the full details of particular offer EX: "...

ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+

ad campaign correct answers-a series of at least 3 ads Criteria: -strong idea -reinforces/supports the central theme/concept -each ad can stand on its own merits good ad concept criteria correct answersCriteria: -meets overall advertising objectives -follows the positioning strategy -stops readers/viewers -rewards readers/viewers headline styles correct answerstypes: -states a benefit -indirect; for the involved reader -question/challenge -news-oriented subhead correct answe...

ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!