Are 136 ch 12 questions - Study guides, Class notes & Summaries

1. Events are an example of measured media. a. True b. False - correct answer-b. False 2. With the merger of movies, music, gaming, and other entertainment, media planning no longer involves numbers, schedules, and deadlines. a. True b. False - correct answer-b. False 3. A media vehicle refers to a broader category of media than a media class. a. True b. False - correct answer-b. False 4. Market and advertising research determines that certain media options hold the highest potentia...

ARE 136 CH 12 QUESTIONS AND ANSWERS WITH COMPLETE SOLUTION 1. Events are an example of measured media. a. True b. False - b. False 2. With the merger of movies, music, gaming, and other entertainment, media planning no longer involves numbers, schedules, and deadlines. a. True b. False - b. False 3. A media vehicle refers to a broader category of media than a media class. a. True b. False - b. False 4. Market and advertising research determines that certain media options hold the highe...

ARE 136 CH 12 questions and answers verified and updated. 1. Events are an example of measured media. a. True b. False - correct answers.b. False 2. With the merger of movies, music, gaming, and other entertainment, media planning no longer involves numbers, schedules, and deadlines. a. True b. False - correct answers.b. False 3. A media vehicle refers to a broader category of media than a media class. a. True b. False - correct answers.b. False 4. Market and ...

ARE 136 CH 12 Exam Questions and Answers 100% Pass 1. Events are an example of measured media. a. True b. False - Answer-b. False 2. With the merger of movies, music, gaming, and other entertainment, media planning no longer involves numbers, schedules, and deadlines. a. True b. False - Answer-b. False 3. A media vehicle refers to a broader category of media than a media class. a. True b. False - Answer-b. False 4. Market and advertising research determines that certain media options h...

ARE 136 Ch. 12 Questions and Answers Complete

ARE 136 CH 12 Exam Questions and Answers 100% Pass 1. Events are an example of measured media. a. True b. False - Answer-b. False 2. With the merger of movies, music, gaming, and other entertainment, media planning no longer involves numbers, schedules, and deadlines. a. True b. False - Answer-b. False 3. A media vehicle refers to a broader category of media than a media class. a. True b. False - Answer-b. False 4. Market and advertising research determines that certain media options h...

ARE 136 CH 12 UPDATED Exam Questions and CORRECT Answers 1. Events are an example of measured media. a. True b. False - Correct Answer- b. False 2. With the merger of movies, music, gaming, and other entertainment, media planning no longer involves numbers, schedules, and deadlines. a. True b. False - Correct Answer- b. False

ARE 136 Ch. 12 Questions and Answers Complete There is measured and unmeasured media. a. True b. False True With the merger of movies, music, gaming, and other entertainment, media planning no longer involves numbers, schedules, and deadlines. a. True b. False False A media class refers to a broader category of media than a media vehicle. a. True b. False True Market and advertising research determines that certain media options hold the highest potential for shaping the c...

ARE 136 CH 2, ARE 136 CH 3, ARE 136 CH 4, ARE 136 CH 5, ARE 136 CH 6, ARE 136 CH 7, ARE 136 CH 1 Exam Questions and Answers 9. Advertising changed commerce, but not society - Answer-b. False 1. Media fragmentation is a big plus for consumers but a disadvantage for advertisers and agencies - Answer-a. True 2. The underlying role and purpose of advertising and promotion has changed drastically and will continue to change. - Answer-b. False 3. Despite the explosion of new media in recent ye...

ARE 136 Ch. 12 Questions and Answers Complete There is measured and unmeasured media. a. True b. False True With the merger of movies, music, gaming, and other entertainment, media planning no longer involves numbers, schedules, and deadlines. a. True b. False False A media class refers to a broader category of media than a media vehicle. a. True b. False True Market and advertising research determines that certain media options hold the highest potential for shaping the c...