Buad 332 exam questions - Study guides, Class notes & Summaries

BUAD 332 EXAM QUESTIONS WITH CORRECT DETAILED ANSWERS LATEST UPDATE value proposition - Answer-the set of benefits or values that a company promises to deliver to consumers to satisfy their needs EX: what does BMW offer its customers? what else do marketing managers do? - Answer-once they decide who the target market is, and what the value proposition should be, they have to figure out how to execute their marketing strategy how do marketing managers execute this marketing strategy? - ...

_______________can be defined as the process by which companies engage customers, build strong customer relationships, and create customer value to capture value from customers in return. - Answer- marketing The first step of the marketing process is to ____________________. - Answer- understand the marketplace, which includes customer needs and wants Marketing is the process by which companies create____________ and build strong customer relationships in order_________________. - Answer- ...

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BUAD 332 EXAM TEST BANK QUESTIONS WITH A GRADED SOLUTIONS ____________ is the set of benefits a company promises to deliver its consumers to satisfy their needs. A) Money-back guarantee B) Good customer service C) Value proposition D) Low prices E) Both A and C are correct - Answer-C) Value proposition __________ consists of information that already exists somewhere, having been collected for another purpose. - Answer-Secondary data All of the following are limitations on obse...

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