Fashion branding final - Study guides, Class notes & Summaries

Fashion Branding Final UPDATED Exam Questions and CORRECT Answers where did the concept of a brand originate? - CORRECT ANSWER- Greece where does the word brand come from? - CORRECT ANSWER- The word 'brand' is derived from the Old Norse word 'brandr', which means 'to burn' as brands were and still are the means by which owners of livestock mark their animals to identify them. brand - CORRECT ANSWER- a name, term, sign, symbol, or design, or a combination of them, intended to ide...

fashion branding final exam 2023 questions and answers complete

AIPMM Tests Latest 2023 Graded A+ Go To Market is a major decision point in the phase/gate model True The PEST Analysis includes political, economic, social, and technological factors True A sign, symbol, design or combination of these is known as a ____. A. Company Identifier B. Brand C. Marquee D. Trademark Brand Product Management is the process of all of the following except: A. Conceiving B. Delivering C. Servicing D. Planning Servicing Which one of these is NOT a type of product...

Inside LVMH Final Quiz (This set includes LVMH & the Luxury Industry, Luxury & Sustainability, Creation & Branding, and Retail & Customer Experience Questions) with Complete SolutionsInside LVMH Final Quiz (This set includes LVMH & the Luxury Industry, Luxury & Sustainability, Creation & Branding, and Retail & Customer Experience Questions) with Complete SolutionsInside LVMH Final Quiz (This set includes LVMH & the Luxury Industry, Luxury & Sustainability, Creation & Branding, and Retail & Custo...

WGU D373 Final Exam Review (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A Q: Marketing Mix (4 P's of marketing) Answer: Price, Place (distribution), Promotion, Product. These are parameters the marketer controls to best appeal to the target market. Q: Expanded Marketing Mix (7 P's of marketing) Answer: Product, price, place (distribution), promotion, people, physical evidence, process Q: What is a va...

CTD 387: final exam questions & answers 2024-25 brand - ANSWERSa particular product or line of products, offered for sale by a single producer or manufacturer and made easily distinguishable from other similar products by a unique identifying name and/or symbol. three steps for branding a company: - ANSWERS1. Identify which products and services are essential to the customer. 2. Identify the competition. 3. Perform a comparative analysis of the company to it competition. what is the...

LVMH Certification Exam - Questions with Verified Answers Select the appropriate sentences related to LVMH omnichannel strategy (select 2) - Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographies. - Establishing a smooth omnichannel customer experience requires cross-collaboration across all teams, departments, and through all activities - from warehouses to stores. Looking at distribution, is ...

Chapter 1 Contemporary Marketing 1) The American Marketing Association’s updated definition of marketing is a process that identifies a need and then offers a means of satisfying that need. Answer: FALSE Diff: 2 Type: TF Page Ref: 4 Skill: Recall LO: 8 2) Organizations that concentrate on what they are capable of producing follow a marketing orientation. Answer: FALSE Diff: 2 Type: TF Page Ref: 6 Skill: Recall LO: 3 3) An organization that focuses on selling more...

INSIDE LVMH FINAL QUIZ WITH ANSWERS What business sector generated the highest share of revenues in 2021? - CORRECT ANSWER-fashion & leather goods How many stores does LVMH manage? - CORRECT ANSWER-5,500 Which was the first Perfume launched in 1947 by Christian Dior? - CORRECT ANSWER-Miss Dior What are the key drivers for selective retailing maisons? - CORRECT ANSWER-- Constant innovation -Personalisation of relationships -Transforming sh...

ENVIRONMENT social and physical characteristics - answer-Ambience Setting Authenticity Environmental Perception Cognitive Map Landmarks Images Geography of tourism Ambience - answer-Dynamic condition Understanding the tourism environment helps predict behavior Affected by people who move in and out of the atmosphere People adapt and respond to ambience Setting (smaller subset of the environment) - answer-Behavioral settings must include: People and Programs- orderly, planned...