Glocalization - Study guides, Class notes & Summaries

3 global marketing strategies Ans-1. standardization 2. adaptation 3. glocalization 3 styles of global human resource management Ans-1. ethnocentric 2. polycentric 3. geocentric Absolute advantage Ans-- uses absolute cost - determines specialization - specialization then is determined by absolute advantage to increase production efficiency Absolute monarchy Ans-king/queen has absolute power acceptable use policy Ans-outlines what is allowed and what is not allowed while someon...

Globalization the growing integration of the economies and societies of the world Glocalization Product or service is adapted specifically to each locality or culture to which it is marketed Prime Characteristics of Globalization -Interdependency among nations -Transparency -Seamless international marketplace -Blending/merging of cultures Integration vs. Assimilation -assimilation: progression where a minority culture eventually assumes and resembles the characteristics of the prevaili...

ERPG Model correct answers 1. Ethnocentric 2. Polycentric 3. Geocentric 4. Polycentric Ethnocentric correct answers company does not put in effort overseas, uses home country marketing, home country is superior Polycentric correct answers locals know their culture better and should run a business adapting to each culture Geocentric correct answers only one way of internationalizing, one way for each country Regiocentric correct answers Internationalization is done by regions, e...

MIS FINAL EXAM REVIEW QUESTIONS AND ANSWERS 100% PASS is the raw material in the production of information - data A large collection of electronic records is called a - database The term ______ refers to the sequence of activities involved in producing a product or service. - supply chain The main goals of _____ systems are to increase the quality of customer service, reduce the amount of labor involved in serving customers, and learn as much as possible about the service preferences of ...

Q: Marketing activities coordinated and integrated across multiple country markets is termed: A) Multi-country marketing B) Multinational marketing C) Global marketing D) International marketing E) Multi-domestic marketing Ans: C) Global Marketing Q: The major similarities between domestic and global marketing involve: A) The focus on exchanging something of value B) The need to satisfy consumer needs C) The need to recognize cultural differences D) (a) and (b) only E) (b) and (c...

Economies of scale - ANSWER-savings facilitated by an increased level of production. Globalization - ANSWER-the process of businesses starting to operate internationally and develop international influence. Global marketing strategy - ANSWER-[DEFINATION] - The process of adjusting a company's marketing strategies to reflect conditions, consumer tasters and demand in other countries. - When businesses operate outside of their country of origin, they operate a common global marketing str...

©BRAINBARTER EXAM SOLUTIONS 2024/2025 ALL RIGHTS RESERVED. 1 | P a g e MGNT 4800 Exam Questions With Correct Answers Globalization - answerprocess of closer integration and exchange between different countries and peoples worldwide, made possible by falling trade and investment barriers, advances in telecommunications, and reductions in transportation costs integration-responsiveness framework - answerstrategy framework that juxtaposes the pressures an MNE faces for cost reductions and...

Beliefs, customs, and traditions of a specific group of people. - Answer- culture aka convergence theory. Cultures are becoming more and more the same. Marsella's viewpoint - Answer- homogenization aka glocalization. A cultural mixture of and continuity and change. Appiah, Tomlinson's and Watson's viewpoint. - Answer- Hybridity aka divergence theory. Increase of hostility due to opposing value systems and ideologies coming into contact. Huntington's view point. - Answer- Clash of Ci...

Intercultural Communication - Answer-Communication between persons of different cultures Intercultural Business Communication - Answer-Communications within and between businesses that involve people from more than one culture Global Business Communication - Answer-Communication between businesses of two different cultures Diffusion - Answer-The process by which the two cultures learn and adapt materials and adopt practices from each other World Culture - Answer-The idea that as trad...

Globalization correct answers Process of closer integration and exchange between different countries and peoples worldwide, made possible by falling trade and investment barriers, advances in telecommunications, and reductions in transportation costs. Integration-responsiveness framework correct answers Strategy framework that juxtaposes the pressure an MNE faces for cost reductions and local responsiveness to derive four different strategies to gain and sustain competitive advantage when c...